Digital Marketing Executive

DD Group
Witham, UK
07 Sep 2019
25 Sep 2019
Contract Type
Full Time
We have an opportunity for a Digital Marketing Executive to join our Marketing Department in Witham. In this role you will deliver ROI focused digital marketing strategies using PPC, SEO, email, social media and other techniques for DD Group websites. You will be seeking out new opportunities, investigating and making recommendations for new digital techniques ensuring that the DD group is exploiting all digital channels. The role is a full-time, permanent position offering a competitive salary plus benefits.

DD Group is one of the largest full-service dental dealers in the UK, supplying around 12,000 dental practices with everything from toothbrushes to specialist medical equipment. It has built a reputation based on personal service and working in partnership with dentists to understand their business and support growth plans through superior product knowledge, competitive pricing and the capability to supply everything a modern practice requires.

In return as our Digital Marketing Executive we offer excellent benefits including;

- Highly competitive base salary plus benefits linked to skills and experiences

- Pension

- 20 days holiday plus bank holidays

- Family friendly policies

- Career Development in a growing business

Key Responsibilities of our Digital Marketing Executive:

- Analyse and report on campaign activity ensuring that key stakeholders are aware of campaign spend, targets and performance.

- Set up and control all PPC Accounts (Google and Bing) for the DD Group. This function will not be outsourced and will be the postholders primary role.

- Create targeted Social PPC campaigns and carry out keyword research and implement changes to our PPC accounts and our website.

- Budgetary control

- Manage the SEO profile of the DD Group websites using analytics tools such as BrightEdge

- With the support of the creative team construct and deliver email marketing campaigns within a Microsoft Dynamics environment.

- Search the CRM for contact information via reports. Creating lists for general marketing activity.

- Using the CMS within the website platform, create appropriate content to accompany digital marketing activity.

- Manage the Group's digital profile in such platforms as TrustPilot and Social Media

- Use all metrics and tools available to produce regular reports on campaign performance

- Any other duties as required by the Digital Marketing manager

Our ideal Digital Marketing Executive should have the below skills and experience:

- Must have a good understanding of digital marketing and management of digital platforms

- 2 Years+ PPC management

- 4 Years+ marketing experience

- A good analytical mind-set.

- A proven track record of PPC success.

- General marketing experience and background in a similar role or within an agency preferable.

- To be able to work in a team adding to the conversation where needed.

- To understand the principles of SEO and the basic rules you must employ to be successful online.

- You should understand the principles of content marketing.

If you would like to learn more about our Digital Marketing Executive role then please click 'apply' today!

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