Paid Social Executive

Manchester, UK
07 Sep 2019
02 Oct 2019
Contract Type
Full Time
Missguided is not only one of the fastest growing online ladies fashion retailers, but one of the fastest growing companies in the UK.

With our state of the art premises based in Salford Quays we are looking to increase our turnover to £1bn in the next 5 years. To help us achieve this target we are looking for people who have the drive and ambition to join our team at this exciting time.

We are looking for an exceptional candidate to work with our current team to help Missguided develop and expand further. The ideal candidate is someone who can add innovative ideas, experience, energy and enthusiasm into the mix. The successful candidate will need to enjoy and thrive from working in a fast-paced environment and work well under pressure.

Key Responsibilities and Accountabilities:

The Paid Social Executive sits within the performance digital marketing team at Missguided made up of Affiliates, Paid Search, Partnerships, Paid Social, Retargeting and Display. This role will specifically focus on assisting in driving innovation and growth across our paid social activity including Facebook, Instagram, Twitter, Pinterest and Snapchat.

The ideal candidate will have a passion for paid social and the fashion industry and be eager to develop their knowledge and experience in the paid social space. They will need to have the ability to adapt to the fast-paced environment to manage their workloads effectively and be proactive and eager to learn more. They will be supporting the Digital Media Manager with planning and executing campaigns, analysing results and coming up with new and innovative ideas to reach our key target audience. Strong communication skills are vital as the right candidate will be working closely with our creative, CRM and trade teams in-house but also with our external partners at Facebook.

We are looking for someone with a positive attitude who really wants to develop their career in digital marketing.

Specific Responsibilities and Accountabilities:
  • Daily and weekly reporting of our paid social and retargeting campaigns
  • Continuously monitoring and optimising our paid social campaigns
  • Providing analytical reports of current campaigns to the wider team on performance
  • Be proficient with Facebook Ads Manager and campaign building across all areas of the funnel
  • Working with the Digital Media Manager to produce monthly PCAs of our overall channel performance
  • Working closely with our in-house creative team to ensure we have the strongest ad creative and messaging to stay ahead of competitors and forming these recommendations based on campaign analysis
  • Updating paid social ads to support trade offers across Facebook and Instagram
  • Testing and implementation of various creative and messaging
  • Competitor research into the paid social and display retargeting landscape
  • Keeping up to date with the latest trends in paid social and the wider digital marketing industry to share with the wider team

Skills, Experience and Qualifications
  • Min 1 year's experience within Paid Social
  • A degree in Digital Marketing would be preferable
  • A knowledge of Google Analytics and Facebook Ads Manager is essential
  • Highly energetic and self-motivated
  • Good team player
  • Can demonstrate strong communication skills
  • A strong ability to organise, prioritise and meet deadlines
  • Quick thinker with ability to think commercially and analytically
  • Desire to further expand knowledge and continue to grow
  • Motivated by targets / results / return on investment
What we will give you:
  • A competitive salary
  • Pension (that we contribute to as well!)
  • 25 days holiday (plus bank holidays)
  • Staff discount
  • Salary Sacrifice schemes such as cycle to work and childcare vouchers
  • Death in service benefits
  • State of the art building, fun working environment, Spacious desk areas, caf?, kitchen areas and quiet spaces where you can plug in and work in peace
  • Sample Sales, Regular team and companywide social events and parties.

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