PR Officer/Manager - luxury, sustainable apparel brand

JBC Connect
Central London, UK
09 Sep 2019
02 Oct 2019
Contract Type
Full Time
This is an amazing opportunity to progress your PR career within a luxury, sustainable apparel Brand - they have a Global consumer base.

The role of the PR Officer/Manager is creative and fast-paced. You will oversee sample coordinator and PR gifting along with supporting the CMP and partnerships team with key positioning seasonal press launches.

Job duties include but are not limited to:
  • Building and maintaining excellent relationships with senior members of the fashion press and representing the brand at key industry events
  • Devise a structured and comprehensive seasonal strategy to promote tech and fashion offering across global press
  • Devise the departments PR & Events Calendar in line with the seasonal strategy, helping to ensure timely execution of all activity. Flagging issues and making recommendations were necessary
  • Work proactively to identify opportunities and secure positive coverage through features, new stories and product placement across all target media, increasing editorial across the fashion category for all Womenswear and Menswear and tech and science titles
  • To increase editorial coverage and measure success
  • Plan regular meetings with the marketing & product and digital teams to identify key themes and messages, ensuring up to date knowledge on the product launches

  • Significant experience in a fashion PR role (agency PR experience an advantage, although not a necessity)
  • Excellent knowledge of the UK and USA Press and strong relationships within the industry at senior level
  • Educated to Degree level
  • High level of PC skills, experienced in Word; Excel; Outlook; PowerPoint and Adobe Photoshop
  • Strong awareness of tech and fashion in general
  • Commercial understanding across fashion and lifestyle, including remaining well-informed and up-to-date with new media

This is an amazing opportunity to gain hands on experience in a fantastic luxury brand across all areas of PR. The company offer an excellent salary / benefit package plus a strong career path

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