Head of Marketing Strategy

Good Egg Recruitment
Stourbridge, UK
15 Sep 2019
19 Sep 2019
Contract Type
Full Time
(Remote Working and Part-time)

About us

Our client is an exciting growing marketing agency based in the UK which is working with Google offices in Asia to support their Asia clients market their products/services in the UK. The aims are to provide UK local customer insights/ industry insights, create customer personas, provide creative angles for ads, deliver the ads and generate advertising plans. They are now looking for an experienced Marketeer to work freelance approximately 20-30 hrs pw.

The Role:

- Based on the client products/services, find and read the most relevant latest industry reports (mainly focus on the Consumer goods and FMCG), highlight the valuable insights which help to guide the marketing strategy. These insights can include latest industry trends, customer trends, competition status, etc.

- Based on the research, define the most suitable customer personas.

- Generate advertising plans based on local shows/exhibitions, seasonality, events, activities, hot topics, etc. through out of the year on a monthly basis.


- The ability to provide creative angles for ads.

- Offline media advertising experience includes outdoor banners, radio ads, magazine ads, etc.

- Searching and working with models, influencers, celebrities for delivering the final ads.

You would love this role if you are:

- Established and your roots are based in the UK as we need someone to 100% understand the British culture.

- Passionate about define marketing strategies.

- Self-assured, driven, Self-disciplined and organised.

- Results-orientated, embracing challenges and meeting deadlines.

We also value these:

- Acting with integrity - we value honesty and doing the right thing.

- Customer experience orientated - we strive to provide an excellent experience for the end-users, our customers and our teammates.

- Committed to quality of the work.

- Task-focused - for us it is about getting the job done, rather than watching the clock.

- Flexible - we are not phased by changing priorities or requirements and are comfortable with a level of uncertainty.

- Degree educated or equivalent

What do we offer in return?

- Remotely working.

- Flexible working hours.

- Opportunity to work with the Google offices in Asia.

- Opportunity to expand your freelancing client portfolio with medium to large companies.

- Optional to work overseas in Asia or base yourself in the UK. We would look to cover basic travel costs (Flights and Accommodation for business trips).

- If you like to become an industry expert speaker, you may have the opportunity to be invited to give a speech/training at a Google conference, Google training course or other conferences/summits.

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