Digital Marketing Executive

Recruiter
betconnect
Location
Southwark, UK
Salary
Competitive
Posted
24 Aug 2019
Closes
21 Sep 2019
Ref
1243820978
Contract Type
Permanent
Hours
Full Time
About us
The first innovation to hit the online gambling sector in over a decade, we recognised where the industry has let down a significant user base and built our own platform to address that issue.

We're a start-up in spirit, but with a successful product launch behind us we're looking to the next stage: explosive growth.

About you
As Digital Marketing Executive you'll use traditional and innovative techniques to drive reach, engagement and business growth.

You'll work with an external agency to deliver effective performance marketing campaigns, with an eye to reducing CPA. Site updates, including on-site messaging will fall under your remit, and you'll work with the CRM Manager to refine email journeys and push notifications. You'll also look after our blog. All content will adhere to our brand guidelines and comply with UK Gambling Commission regulations.

Used to providing digital marketing insights based on multiple data points, you'll understand the importance of working to KPIs that reflect business objectives.

Creative, with an eye for detail and a mind for digital marketing trends, you'll take an enthusiastic, experimental approach to creating accurate and engaging content. Unafraid to fail, you'll learn from your mistakes.

Despite pursuing aggresive growth, we're a friendly bunch in a lovely spot near London Bridge station! Apply now for the opportunity to develop your digital marketing skills in an encouraging environment, with potential for career progression.

Responsibilities
  • Own and develop the betconnect blog strategy, ensuring it contributes to core business objectives
  • Measure, evaluate and report on blog, analysing content performance to identify key learnings and opportunities for growth
  • Publish blog content, ensuring it reflects brand guidelines and values
  • Work with external agency to deliver performance marketing campaign content
  • Work with CRM Manager to create and test email content
  • Work with Head of Marketing to refine user journeys
  • Stay on top of digital marketing trends and share relevant updates with wider team
  • Work with Trading Desk, Social Media Manager and CRM Manager to drive user growth and lifetime-value (LTV)
  • Understand the various market segments we target; their language, pains, interests, and needs
  • Attend industry events and training as required to deliver against duties and KPIs
  • Other duties as deemed necessary by the business
  • Adhere to policies and processes and suggest process, systems and service improvements

Skills & Qualifications
  • At least 12 months experience in a digital marketing role
  • An ability to write copy to a good level is essential. A writing test will form part of your interview.
  • Demonstrable knowledge of digital marketing approaches
  • Demonstrable experience creating basic visual assets, with an eye for detail. Basic video editing would be beneficial, though not essential. Experience with relevant phone apps (Canva, Over, Splice, Quik, etc.) is fine.
  • Demonstrable experience delivering data-driven reports that provide insight and recommendations
  • Demonstrable experience liaising with external agencies and/or stakeholders
  • Driven, hard-working and uncompromising in delivering high-quality content to tight timelines
  • An interest in sports and sports betting is preferable, but not essential

Send your CV and a brief cover letter to apply

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