Email Marketing Executive

Recruiter
Evans Cycles
Location
Crawley, UK
Salary
Competitive
Posted
16 Sep 2019
Closes
26 Sep 2019
Ref
1191883453
Contract Type
Permanent
Hours
Full Time
Email Marketing Executive - Home Based
Are you an Email Guru?
Can you help to get the right message to our customers?
The role:
The Evans Cycles Marketing team has a fantastic opportunity for a CRM Executive to join them and influence customer behaviour and performance through managing the automated email journeys.
Reporting to the CRM Manager you will support in optimising the data capture of customers for direct marketing and developing and driving the implementation of all direct communications.
Email is the lead CRM channel and will be the primary focus in this role, you will be responsible for looking after the automated journeys which will involve monitoring the current programmes through regular analysis, testing and improving the customer journey, making updates where necessary and working on building new automated journeys as and when required.
You will be responsible for planning, briefing, building, sending and measuring performance on all types of email, you will also ensure everything sent is GDPR compliant. Coordinating with Buying, Retail and eCommerce teams to define messages, and be the voice of the customer when making any changes or additions to automations.
This is a great career opportunity for anyone wanting to develop and grown within a role and wider company.
As Email Executive you will:
* Proven experience using an email service provider to build emails and create reporting.
* Recognised previous email marketing experience, preferably B2C or retail.
* The ability to be flexible and resilient is key - must enjoy working in a fast-paced, changeable environment and be comfortable making last-minute amends
* Good attention to detail, including when proofing text within an email.
* Ability to create customer engaging stories through email
* An ability to adapt and manage conflicting priorities within your workload is essential as is an understanding of how to manage a project.
* Able to build strong working relationships with colleagues and wider business teams.
We've come a long way from the local shop in Kennington Road, London in 1921. Back then we made our own bikes, and even won awards for the quality of our service. It was (and still is) all about knowledge, passion and value. These three things are still part of our DNA - we're still a local bike shop, but now with nationwide stores and a huge online store that operates on a global scale.
We love to reward our colleagues for the passion and enthusiasm they put into what they do.
Here are some of our benefits that you can unlock...
Straight away...
Up to 28 Days Holiday per year (including Bank Holidays)
Annual Bonus Scheme
A Company Pension scheme
Childcare Vouchers
Fantastic Discounts on Bike Insurance and British Cycling Council Membership
Free Entry to our RIDEIT Events
Access to your personal eLearning platform and online courses
On completion of your probationary period...
A Ride to Work Scheme (unsurprisingly)
Trade Discount on all our products
Holiday Buy Back - buy up to 5 days' additional holiday

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