Brand Strategy & Planning Manager

Blue Pelican Group
Central London, UK
14 Sep 2019
19 Sep 2019
Contract Type
Full Time
It's clear people make purchase decisions for many reasons. But what you do is connect the dots between the customer and the brand. Helping to define propositions, shape communications and stand for the right things to resonate with a target audience.

Joining a business on a journey of change can be exciting. Doing so at the start of that change, playing an instrumental role in achieving it is what you're looking at here.

You will be joining one of the big players in the consumer telecoms and media space. They reflect multiple consumer facing brands and will be using these to diversify their market positioning. Expanding their reach to customer segments they've not previously looked to connect with. Having to rethink their offering in some instances to better position and connect with audiences.

By getting inside the head of the customer, you will find out what makes them tick. Helping to shape proposition ideas so customers see more than a price tag, and work with brand comms teams to translate this into effective brand messages and marketing strategy.

You will be the voice of the customer. Helping to remove complexity, so the customer gets what's in it for them. Providing guidance to the teams responsible for customer and brand communications in how to articulate this, and ensuring it connects back to the company's brand journey.

You're not the kind of person afraid to challenge concepts. You're influential and comfortable persuading people on your strategies, able to articulate yourself and convey ideas in ways which get people onboard.

Key USP'S of this role:
  • Massive journey of brand change just beginning, so plenty of scope to have a demonstrable impact. Especially in evolving the brand plan and marketing strategy
  • Scope for big, meaningful projects, and you having ownership and autonomy on a number of these will certainly add value to your CV
  • Average tenure with the company is 8+ years. They have a culture of internal promotion, and with the future ambition for the business, you can expect real scope for career growth
  • A number of the firm's executive leadership have been those who have progressed through the ranks, originally joining around this level

Job Title: Brand Strategy & Planning Manager
Central London
Salary: £50,000 to £60,000 (based on experience)
Benefits: 10% on target bonus, 25 days leave, 10% employer cont. pension,

  • Experience in brand planning and strategy from a high-profile consumer facing brand (can be from agency or client side environments)
  • Able to demonstrate the impact on thinking for a brand, and the successes you've had in this
  • Not just had a background in comms delivery - hopefully it's clear this role doesn't align that way
  • Insight led, data centric personality - you're confident in your ability to get inside the head of customers and identify their needs and interests from this. Using this to story-tell and influence propositions and customer comms teams
  • Confident in your ability to make the complex simple. Identifying they key messaging or insights and successfully leveraging them

To Apply

You can share your Linkedin profile or email a CV across.

Or, for more information please contact me on:

Colin Doree
Managing Consultant
Blue Pelican
01892 507100

Or to see what other role we're hiring for, please see

Every application will receive a response.

This job was originally posted as

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