Digital Marketing Executive

Recruiter
Adecco
Location
Milnthorpe, UK
Salary
Competitive
Posted
16 Sep 2019
Closes
29 Sep 2019
Ref
1253001963
Contract Type
Permanent
Hours
Full Time
Our client based in Holme, just outside Kendal, are looking for a Pay Per Click expert to join their fast-paced, internal marketing team. This role's main purpose is to take ownership of their Pay Per Click campaigns and support optimisation across all other platforms, including but not limited to the following; Facebook Business Manager, Twitter, Instagram, Pinterest.

They are looking for someone with considerable Pay Per Click experience, ideally within an agency but this is not essential. Data driven, analytical and motivated by results.

Key Responsibilities:

Taking ownership of all PPC activities and increasing ROAS percentages
Conducting market research & feeding back to the team
Working across Social Media platforms to increase the awareness of the brand in key markets.
Communicating with 3rd party companies such as affiliate networks & the web developers.
Helping to aid the brand entry into foreign territories.
Working with the website developers to improve/optimise the website (putting the customer journey at the centre of all decision-making)

Personal Specification

Skills & Abilities

Significant experience working on PPC Platforms incl. Google Ads & Bing Ads (essential)
A proven track record of meeting a business's performance marketing KPIs (essential)
Experience working on Social Media Platforms, Facebook, Twitter, Instagram, LinkedIn, Pinterest & YouTube (essential)
Experience of using Google Analytics for market research purposes and data reporting (essential)
Experience writing copy for Email and Social Ads (desirable)
Experience working on Facebook Business Manager including working knowledge of the following (essential);
Pixels
Attribution
Ad setup and targeting
Catalogues
A/B Testing (desirable)
Knowledge of Product Feeds and Merchant Centres (desirable)
Experience of using Google Analytics for market research purposes and data reporting (essential)
Understanding off affiliate networks and how they can be useful to ecommerce sites (desirable)
Advanced Excel knowledge would also be advantageous. VLOOKUP/MATCH/COUNTIFS will be used regularly - A willingness to learn is key (desirable)
Experience of using a CRM platform (ideally for retail purposes) (desirable)
General understanding of SEO best practices (desirable)
Some working level of foreign language ability would be advantageous. (Spanish/German/French are of particular interest although other European languages are a bonus) (desirable)
Knowledge of web development & HTML not required but would be advantageous (desirable)

Qualifications & Experience

Professional qualification in Marketing or a related subject. Professional certifications may be considered.
Experience in a fast-paced marketing environment

Character & personal attributes

Hardworking
Eye for detail
Charismatic
Creative
An interest in the fashion retail industryHours of Work: 36.25h p/w between 9am & 5pm

Holidays: 28 days paid holiday (with an extra day for each year of service)

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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