Marketing Manager

Location
Glasgow
Salary
£27000 - £31000 per annum
Posted
17 Sep 2019
Closes
15 Oct 2019
Ref
00098209
Contact
Recruitment Genius Ltd
Sector
Public Sector
Function
Marketing
Contract Type
Permanent
Hours
Full Time
This is an opportunity to join a forward-thinking digital learning company based out of Glasgow. Since 2002, they have been providing digital learning content, platforms and technologies to a wide range of clients in both the public and private sectors.

As part of an exciting period of expansion, they are looking to add a Marketing Manager to the team on a full-time, permanent basis.

This is a brand-new role for the organisation and will provide the successful candidate with the opportunity to establish, deliver and grow a marketing strategy for the company.

The role:

- Develop and manage the implementation of an integrated Marketing plan that enhances the brand to their target audiences
- Work on the development and roll-out of marketing strategies relating to new products
- Liaise closely with Chief Sales Officer to create campaigns
- Work with both internal teams and external vendors to create high quality content and materials for use across channels
- Manage the company websites and social media channels to optimise their presence and market engagement
- Coordinate PR activity across the agency to ensure a consistent and well-rounded approach
- Create content, blogs, newsletters and events that entice their audiences and convert to business opportunities
- Identify and enter for relevant award submissions
- Track and monitor the success of campaign and ROI
- Report to the Board on a regular basis

Requirements:

- Previous experience in a similar role would be advantageous
- A degree is beneficial but not a must for this role
- A background in e-learning/L&D/training or an understanding of the industry is useful
- Exposure to an agency/in-house marketing environment
- Social Media Native: experienced with Twitter/LinkedIn/Instagram
- Understanding of content marketing strategies and platforms
- Able to act autonomously, manage workload efficiently and show tangible results
- Someone who is focused, confident and agile in their ways of working

Working Here:

- Performance-related bonus scheme
- Private health care
- Pension Contribution
- Gym Membership (Nuffield)
- Fresh Fruit each week
- Birthday day off
- 25 days holiday + Public Holidays
- Options for Flexible Working

They will invite the best candidates to a one stage interview process.

Good luck!

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