Marketing Manager - FTC October 2019-April 2020

Recruiter
Aviva
Location
London, UK
Salary
Competitive
Posted
13 Sep 2019
Closes
19 Sep 2019
Ref
1237885070
Contract Type
Permanent
Hours
Full Time
The Role

We are looking for a Marketing Manager to join the Aviva Investors Brand and Propositions team on a 6-month fixed term contract to cover a sabbatical. Based in London the role will provide key support to the Head of Strategic Marketing on the planning and execution of brand, product and digital marketing campaigns. They will also help to shape and drive forward strategic initiatives to drive consideration for Aviva Investors on a global scale.

The Team

The Aviva Investors award-winning Global Marketing and External Communications Team are responsible for understanding and responding to our clients needs through delivering integrated marketing activity. Across digital, PR, content, channel and brand underpinned by strong operational efficiency, we are constantly striving to deliver marketing excellence challenging ourselves to raise the bar. The marketing team is ever evolving and aspires to build a high performing and collaborative team who provide marketing solutions to client challenges and are an integral part of business growth.

Responsibilities

• Working in cross-functional team to co-ordinate all paid media across multiple channels and regions to effectively deploy budgets and maximise spend

• Work in conjunction with the channel marketing teams to plan and execute integrated strategic brand and product campaigns and initiatives across the full communication platform to support brand and product extension across key market segments

• Set campaign KPIs and analyse effectiveness of campaigns against KPIs

• Manage day-to-day relationships with creative, media and research agencies in the efficient delivery of campaigns and meet requirements of the Procurement & Outsourcing standard

• Negotiating feedback from across multiple internal stakeholders to ensure varied input is reconciled against strategic intent and objectives

• Test messaging, advertising creative, content and customer journeys pre-campaign to gather audience feedback

• Manage budgets to drive maximum value for Aviva Investors

• Challenge and improve processes as appropriate

• Manage global marketing awards calendar, ensuring all relevant awards are captured and submission owners are agreed. Write and submit strategic campaign entries in a timely fashion.

Requirements

Essential

• Marketing and digital experience within financial services ideally asset management

• Understanding of digital marketing and campaign/project management across multiple distribution channels

• Experience in B2B marketing environments preferred

• Excellent interpersonal skills with the ability to build strong trusted working relationships with internal and external stakeholders at all levels, globally

• Flexible and comfortable working in a fluid and matrixed environment

• Strong planning and organisational skills

About us

We are a global asset manager with broad and deep expertise across all major asset classes. As part of the Aviva Group " the UKs largest insurance company " we are uniquely positioned to combine our insurance heritage with our investment capabilities to deliver the outcomes that matter most to todays investor.

Todays investors are asking more questions than ever. They expect more from their asset managers. They want joined-up thinking fit for an interconnected world; integrated solutions with their needs firmly at the heart. Were challenging ourselves to respond to these new expectations " as well as the changes taking place in our industry and the world around us. About us

Inclusion and diversity

More than 1,500 people work across the globe, bringing it all together for todays investor. True integrated advantage starts with our culture.

When everyone feels part of a unified team, in an environment of fairness, inclusion and positivity, we all achieve more. Integrated advantage is created when everyone feels stronger together - with no barriers to their ability to contribute, collaborate and succeed. Our Culture

You will be assessed against the Aviva values: care more, kill complexity, never rest and create legacy.

Similar jobs

Similar jobs