Associate Marketing Manager

Recruiter
Becton, Dickinson and Company
Location
Wokingham, UK
Salary
Competitive
Posted
13 Sep 2019
Closes
13 Oct 2019
Ref
1236754437
Contract Type
Permanent
Hours
Full Time
Job Description SummaryCompetitive salary + bonus + packageWinnershA fantastic opportunity has arisen for an Associate Marketing Manager to support the dispensing portfolio of our Medication Management Solutions (MMS) business unit. This is a fantastic opportunity where the successful candidate will ensure the creation and execution of innovative marketing plans, delivering tangible differentiation and value creation of our products in the market. You will be responsible for managing the forecast, production and day to day management of the products within the Dispensing portfolio.Reporting to the Head of Marketing MMS, success will be measured by achievement of annual sales budgets & delivery of the overall marketing plan/project milestones alongside cross functional teamwork and support in the delivery of personal and business objectives.Job DescriptionMAIN RESPONSIBILITIESMARKET SENSINGFrom ongoing dialogue with country based teams & KOL customer interactions, gain market knowledge on key trends, market factors & competitive activities that impact the BU. Ensure appropriate dissemination across the business and upstream to Europe;Appropriate liaison with European marketing team to share trends, competition behaviours, change in environment, feedback from the field, learning from campaigns & initiatives;Ensure downstream sharing of information to BU through marketing team or directly to field based teams;Scope and define the UK high level strategic marketing plan for dispensing portfolio with appropriate input from marketing team and wider stakeholders.BUSINESS DEVELOPMENTInvestigate, define, quantify & validate specified new business opportunities transferring knowledge across European Marketing and where applicable;Work closely with Business Operations to lead the development of business models associated with regular financial planning (Budget, ASR, Strategic planning and review) and ad hoc market and business analysis;Share best practice and ensure roll out across the region or within country;Building relationships with specific KOLs to help drive the business by conducting new clinical studies, published articles, testimonials etc and influencing others in the market;Investigate opportunities to use UK&I KOL to collaborate with International programmes and events;Work closely and influence national parties/groups & support the dispensing portfolio strategy;Work with MDM and European marketing to influence regional strategy and ensure local country implementation;Support the field sales and clinical teams in delivering our value proposition, via educational, materials & face to face training;Deliver copy, visual and advertising to support our value proposition in appropriate journals, on line etc.GO TO MARKET - MARKETING COLLATERALS & PROJECT DELIVERYDefine and analyse buying process, segmentation and targeting;Define localised and offer development and tools to support this (competitive analysis and profiling, product benefit analysis, product positioning and positioning statement) in line with marketing strategy;Accountable for the development and the execution of country marketing plan;Accountable for compliance and ensuring that all locally produced marketing materials are Copy-Approved by the Regional functions;Responsible for ensuring the country marketing budget is used effectively to support marketing strategy (PR, sponsoring, donation, customer facing events, etc).Coordinate the integration of marketing messages in BD Way of Selling 2.0 across portfolio to increase understanding and effectiveness with local sales teams;Ensure development of local training activities and tools to support Customer Centricity role out with local sales teams: segment knowledge and customer classification, links to value propositions;Ensure close collaboration with European marketing teams to coordinate regional projects and maximize European campaigns to leverage resources;PRICING MANAGEMENTLead the marketing input to national/hospital tenders. Review competitor pricing and make recommendations on changes to strategy to ensure both competitiveness and also profitability;Make changes where applicable and ensure compliance with guidelines.MARKETING COMMUNICATIONBe the point of reference in terms of product and therapy area expertise at country or appropriate International level;Remain up-to-date as regards marketing trends and literature relating to key strategic growth drivers;Work with Clinical team to ensure sales force product knowledge and training and continuous support via meetings and teleconference updates;Identify local impactful events, congresses and target KOL;Work collaboratively with sales and marketing from other BD businesses on joint projects.MARKETING MANAGEMENTDefine and create metrics to measure success and return on investment of campaigns and key events: meetings, exhibitions etc;Contribute to financial budgeting, forecasting in close collaboration alongside MDM and business operations;Guide the UK management team, support sales force, and engage in budget and strategic reviews;Lead the sales and marketing alignment processTALENT MANAGEMENTWhen required / agreed recruit, coach and develop Dispensing portfolio team in line with business needs / requirements.The successful application will be a strong marketeer with a background in the healthcare sector and an understanding of the NHS. You could come from an agency background looking to make the move in-house, or from another healthcare organisation looking for the next step in your career. You will demonstrates ability and experience commensurate with the delivery of role and responsibilities including:Cross functional / matrix team leadership skills (with the ability to develop and coach);High personal accountability; High degree of integrity;Courage to drive through change in a professional manner;Passion to "make a difference" to health;Excellent customer focus and service skills;Excellent strategic planning and organisational skills;Proactive and the ability to take initiative with a 'can do' attitude;Excellent communication skills (written and verbal) with the ability to communicate at all levels;Ability to influence without authority - excellent stakeholder engagement & management skills;Excellent networking skills;High level of commercial awareness;Good budget management and financial based decision making;High level analytical and decision making skills;Good problem solving skills;Ability to create detailed strategic plans with supporting tactical / operational activities and plans;Customer focused (internal and external);Flexible attitude and ability to handle changing priorities;Team member, willing to act on behalf of team;Mature and controlled reaction to pressure of work;Demonstrates maturity, resilience and the ability to stay calm under pressure;Strives for continuous improvement in self, others and in processes and procedures;Demonstrates exceptional levels of personal responsibility;Sincere energy and passion;Computer literacy with an excellent working knowledge of Microsoft Office.Whilst this is an office based position we do offer flexible working arrangements on the understanding that employees will be in the office for 3 days a week, when not out of the office in meetings.If this describes you and your career aspirations, then please click on the APPLY button.Interested in a career with BD, but this position doesn't fit your skills and experience? Join our external EMEA Talent Community here: Primary Work LocationGBR Winnersh - Eskdale RoadAdditional LocationsWork Shift
Full time

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