Marketing Manager

Simple Recruitment Ltd
Somerset, UK
13 Sep 2019
29 Sep 2019
Contract Type
Full Time
Our client in Midsomer Norton are looking for a Marketing Manager to join their Team.

The company is seeking to develop a pro-active marketing function as a key resource to drive sales enquiry generation and business growth. The business uses primarily website-based activities to generate sales enquiries, however, direct and indirect marketing activities are also required to create customer and prospect awareness. This position is a key role in the business and has a broad range of responsibilities.

The company has a strong team culture internally; this role sits in two teams:
*The Sales and Marketing Team - a symbiotic team on which the business is dependent to generate and close sales opportunities.
*The Digital Marketing Team - responsible for developing and executing the digital / online strategy for the business; the majority of enquiries come from the company's websites.

Key Responsibilities:
Development of a personal knowledge base
*Developing a comprehensive understanding of the company's products and services, their key features and benefits as background knowledge for carrying out marketing activities.
*Developing positioning statements for the business underpinned by an understanding of the markets that the company serves, the players in those markets, and how the company's products and services can compete in those markets.
*Understanding the marketing channels applicable to the company's business, documenting the mechanics of how those channels operate, and how to exploit those channels for promoting the company's products and services and generating sales enquiries. This includes social media channels such as LinkedIn, Twitter, Facebook, YouTube, etc.
*Understanding that part of the company's ICT systems and infrastructure enabling marketing tracking information to be gathered, analysed and distributed internally.

Website-related activities
*Working closely with the webmaster and sales team to create SEO-aligned, compelling website copy that complements the sales messages and generates quality enquiries.
*Working as part of the Digital Marketing team to define the digital marketing strategy, operational plan and reporting requirements and to monitor and analyse all marketing aspects of the company's websites' performance.
*Developing and implementing PPC campaigns; reporting and analysis of results.

Planning, developing and executing market-sector campaigns
*Contributing marketing expertise and thought leadership to the market-sector planning process. This will enable the development and documenting of an overall marketing strategy and an operational plan with objectives, targets and costs for each market sector with marketing campaigns to be approved and executed.
*Executing marketing campaigns targeted at defined market sectors using agreed marketing channels and collateral with the objective of generating quality sales enquiries. This will involve a range of activities involving personal work, working with other resources in the business and with external resources.
*Development of marketing collateral for use on the websites, in marketing campaigns and for regular communication with existing customers, e.g. case studies, marketing literature, newsletters, blog items, copy for direct marketing and e-mail marketing. This will involve working with the webmaster on the design and using / applying creative copywriting skills.
*Monitoring, reporting and analysing marketing campaign results, and understanding and circulating the lessons learnt, so that they may be applied in the future.
*Preparation and management of the marketing budget.

Marketing database management
*The company uses a number of sales and marketing CRMs including: Autotask, Constant Contact, Zoho and Survey Monkey. The introduction of the GDPR means that these platforms need to be tightly managed and synchronised to ensure compliance.
*Compilation of prospect lists for use in database-generated marketing campaigns according to the planned campaign criteria.
*Updating of the marketing database in the relevant CRM system according to the results of marketing campaigns.

Monday to Friday's 08:30 to 17:00

If this role sounds of interest to you, or for further information, please send a copy of your CV or contact Miriam on (phone number removed).

Simple Recruitment (South West) Ltd is acting as an Employment Agency where this vacancy is concerned

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