Marketing Associate

Recruiter
Element
Location
Rotherham, UK
Salary
Competitive
Posted
13 Aug 2019
Closes
02 Oct 2019
Ref
1233984972
Contract Type
Permanent
Hours
Full Time
Element has an opportunity for a Marketing Associate. In this role you will create highly engaging content marketing campaigns to drive leads and subscribers. You will regularly produce and distribute online and offline content, including, but not limited to, email, social media posts, blogs and white papers.
Responsibilities
  • Research content to ensure that it is accurate, complete, and technically and commercially viable, with minimal input from technical stakeholders
  • Use search engine optimisation (SEO) best practices to monitor and improve SEO rankings to generate traffic to our site
  • Keep up to date with the latest digital and social media strategies and collaborate with other business departments to create innovative content ideas
  • Analyse content marketing metrics and makes changes as needed
  • Provide event marketing support in the form of email invitations, website page creation, and specific campaigns targeted at increasing event registrations, email templates, automation campaigns, post-show surveys, etc.
  • Assist with building and executing an editorial calendar for email marketing and lead generation-focused automation campaigns relevant to the specified sector
  • Liaise with Element's PPC consultants to ensure the success of any AdWords campaigns which fall under the specified Element business sector
Skills/ Qualifications
  • Proven experience in a similar role
  • Proficiency in web analytics software, SEO and keyword tools
  • Proficiency in digital marketing platforms such as LinkedIn, Facebook ads, Instagram
  • Ability to analyse data and provide evidence-based recommendations
  • Ability to read and interpret documents such as safety rules, operating and maintenance instructions, customer testing specifications, and procedure manuals
  • Ability to write routine reports and correspondence and speak effectively before groups of customers or employees of organization
  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists
  • Ability to interpret a variety of instructions, data and details furnished in written, oral, diagram, or schedule form
  • Proficiency in Microsoft Applications (Word, Excel)
  • Availability, flexibility, and maturity to represent the company at a broad range of events / projects in the community, with customers and within the company
  • Ability to remain calm when faced with mounting pressure related to deadlines and multiple priorities
  • Well-developed oral and written communication skills to meet a variety of communication needs
  • Good interpersonal skills that foster open upward and downward communication built on mutual respect
Company Overview
We are Element, one of the fastest growing testing, inspection, certification and calibration businesses in the world.

We deliver critical services in Materials Testing, Product Qualification Testing, Certification, Device Calibration and Advisory Services to the Aerospace, Oil and Gas, Transportation, Industrials, Fire and Building product, Infrastructure and other leading sectors, where failure in service is simply not an option.

Everything we do helps our customers to build better products; get their products to market on time; save them time and money; and minimize the risk associated with product development and production.

Our mission is simple: to be the best testing partner in the world and together we strive towards a common vision of becoming the world's most trusted testing partner.

We have four values that we strive to live by every single day.
  • Safety - We keep our colleagues and visitors safe
  • Integrity - We act honestly and fairly to do the right thing
  • Excellence - We set new standards of excellence in everything we do
  • Partnership - We work together for the benefit of our customers

When combined with our mission and vision, the ethos this creates, enables Element to deliver one thing. CERTAINTY. We exist to help make certain that the materials and products we test, inspect, certify and calibrate for our customers are safe, quality, compliant and fit for purpose.

At Element, we always take pride in putting our people first. We are an equal opportunity employer that recognizes diversity and inclusion as fundamental to our Vision of becoming "the world's most trusted testing partner".

All suitably qualified candidates will receive consideration for employment on the basis of objective work related criteria and without regard for the following: race, colour, age, religion, gender, national origin, disability, and/or protected veteran status, or other characteristics in accordance with the applicable governing laws.

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