Marketing Manager

IRIS Software Group
Leeds, UK
08 Sep 2019
04 Oct 2019
Contract Type
Full Time
Marketing Manager (HR Software)



Who are we?

With 40 years' experience, IRIS is the UK's market-leading provider of business-critical software and services to the UK accountancy, payroll and education sectors. These solutions are delivered as a choice of integrated on-premise software and cloud-based applications - managed under the leading IRIS, PTP, KashFlow, Keytime, Taxfiler, Cascade, 12pay, Star, Earnie, PS Financials, ParentMail, Contact Group and School Asset Manager brands. They serve over 21,000 Accountancy Practices, 11,000 education organisations and more than 80,000 small and mid-sized businesses, corporates, and payroll bureaus across a wide range of industry sectors.

Founded in 1992, Cascade HR has grown to become an award winning provider of fully-integrated HR and HMRC-recognised payroll software. The technology comprises a number of proactive modules including core HR, Payroll, Training, Recruitment, Recruitment, Self Service, Workflow, Auto Enrolment, Timesheets and Expenses. These resources are all designed to streamline HR efficiencies, reduce costs and improve the strategic contribution HR can make to the wider organisation.


As Marketing Manager, you will be responsible for the go-to-market strategies for the products within your business sector. With a clear focus on delivering sales leads and pipeline, you will work with the wider marketing team to define positioning and key messages then with your team conceive and develop campaigns that drive demand from prospective and existing customers. You will work closely with sales and account management teams to understand motivations for purchase as well as with development teams on new functionality and its launch. This is a pivotal role within the company with a clear focus on driving sales.

Key Responsibilities:

  • Work with your team to develop and implement integrated fully marketing campaigns that meet KPIs for MQLs/SQLS and pipeline targets
  • Be an expert in your product, what it does and how to get the best from it; your customers, why and how they buy; also your competition, their strengths, weaknesses and how to beat them.
  • Lead and develop your team to help improve their marketing and deliver better results
  • Co-ordinate campaigns with Product and Product Marketing to ensure customer value proposition and key messages are consistent and effective towards the target audiences
  • Analyse your marketing activities, including email performance, websites, PPC, landing pages and social activities to determine their effectiveness and hone and improve as necessary
  • Work with wider marketing and sales teams to identify potential new lead acquisition channels, new marketing tactics and cross-sell and up-sell opportunities
  • Work with the Digital Marketing Team to ensure your team has full visibility of digital channel performance to help identify where improvements and efficiencies can be made
  • Work with Marketing Content and Design teams on the development of all materials/content for your product, ensuring they are accurate, up-to-date and reflect brand positioning and key messages
  • Collaborate with your sales team to ensure marketing activities are aligned to sales plan and actively seek feedback from them on campaign effectiveness
  • Manage your budget ensuring all activities are fully costed and within agreed spend
  • Work with Marketing Operations to ensure campaign data is up-to-date for reporting, tracking and ROI analysis
  • Work with the Product Development to understand future enhancements and updates and ensure these are communicated effectively to customers and prospects.
  • Motivate your team and ensure necessary coaching, objective setting and mentoring is in place to drive incremental performances
  • Generate marketing reports for monthly meetings

Why you should apply...

At IRIS, we believe in creating a culture of engagement and reward to develop employee potential and offer long-term career success. To help with that, we offer the following:
  • Competitive salary
  • Bonus
  • 26 days holiday allowance
  • Private medical healthcare
  • Life assurance
  • Pension
  • Additional benefits, such as Bike to Work, Childcare Vouchers and discount schemes.

If you are interested in being part of this, click on the 'Apply for this job' button at the top of the page!

*Due to the high number of applications we receive if you do not hear back from the recruitment team within 2 weeks of your application then please note that unfortunately on this occasion your application has been unsuccessful. Please keep an eye open on our careers site for future opportunities.

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