Digital Marketing Executive

Interaction Kettering
Kettering, UK
12 Sep 2019
28 Sep 2019
Contract Type
Full Time
We are working with our Kettering based client who have an exciting new opportunity for a Digital Marketing professional.

To perform the companys marketing activities in order to increase new enquiries, promote the company to existing customers and increase brand awareness in line with personal, departmental and company targets, whilst developing the companys product offering.

Individual Responsibilities:

· Source the best products and solutions at the best price for the agreed target market sectors, ensuring we are able to market, sell and support them.

· Ensure products and solutions are well represented on the website.

· Manage home page content and e-newsletters.

· Add new and update existing products (pricing, part numbers etc.) on the website using a content management system.

· Ensure good quality documentation is available for all products, including products, including data sheets, brochures, installation instructions and user manuals

· Ensure the sales team are well trained on the products you are responsible for and have good sales aids.

· Ensure that products and solutions are well promoted through all available means, including PR, SEO, PPC & blogs etc.

· Place text content on the website including technical blog posts, product reviews and solution pages.

· Analyse and present website statistics.

· Keyword analysis for search engine optimisation.

· Identify and evaluate new markets for the companys products

· Report on web metrics, including number and value of leads and cost to generate them

· Ensure slow moving stock and demo stock items are disposed of via Ebay etc.

Personal Attributes and Experience:

· Excellent written communication

· Attention to detail and a commitment to excellence

· Experience with website construction and SEO

· Experience with pay per click advertising

· A genuine interest in IT products

· Ideally experience with the Magento web platform

This is a permanent, full time role working Monday to Friday. The company offers a competitive salary, free parking and good benefits with the opportunity for progression for the right candidate.

Please apply today for immediate consideration to

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