Head of Digital Marketing

Recruiter
Initium Recruitment Ltd
Location
London, UK
Salary
Competitive
Posted
13 Sep 2019
Closes
21 Sep 2019
Ref
1243679027
Contract Type
Permanent
Hours
Full Time
My client is one of the most creative and forward thinking working communities in the UK and offer clients design led event spaces, meeting rooms, co-working and flexible office space. A pioneer in the sector they are still going through rapid expansion with 60% growth in the past 2 years making them one of the 50 fastest growing private companies in the UK.

My client is searching for a senior head to own, build and develop the digital marketing function within the business.

This role is a key strategic role that sits between the marketing and tech teams to drive profitable online traffic, drive robust member data collection and also support the online user experience to drive optimised engagement and conversion where appropriate.

This team member will be responsible for building the digital marketing team, hiring key talent and skills which are currently lacking in the business.

This person will be responsible alongside the CMO to set and manage the digital marketing budget and drive optimised spend to continually improve ROI.

With their new website in place this person will work alongside the head of UX to continually enhance and optimise the online customer journey and conversion funnel.

Key Responsibilities:

• Lead the Digital and CRM team to proactively develop marketing programmes, strategies and execution which not only resonate with the target audience but also deliver on the business's objectives.

• Own, build and develop an audience-based digital marketing strategy that encompasses the clients paid, owned and earned media.

• Work closely with the CMO and the Sales teams on ensuring the execution and optimisation of the performance marketing channels to deliver against sales plans and targets.

• Build a framework for the collection and ongoing management and optimisation of customer data that feeds into the customer marketing and performance channels to drive improved response and engagement

• Ensure that appropriate customer/member marketing campaigns are developed with clear objectives and defined targets, and enable the team to deliver on these to drive sales, with a particular focus on driving high quality traffic that converts and enhances potential member lifetime value.

• Leading CRM agenda alongside, planning CRM strategies across the company building customer retention and customer loyalty.

• Build, manage proactively and maintain strong relationships with key agency partners and third parties including the digital media agency, our ESP and Salesforce etc.

• Proactively and continually identify opportunities and strategies to drive improved member value that support the overall business objectives and align with the brand vision.

• Establish a framework to continually evaluate and monitor campaign performance supported by proactive budget and marketing spend management.

Knowledge and Experience:

* Highly experienced digital and customer marketer with a track record of delivering quantifiable commercial results.

* An engaging marketer with experience of a media and channel-neutral approach in attracting and retaining customers.

* A strong knowledge of paid, owned and earned marketing channels and their different dynamics - and the roles that they play within the marketing ecosystem and how to continually demonstrate their effectiveness.

Good team experience - a track record of managing and developing teams to deliver effective campaigns

Similar jobs

Similar jobs