SEO Executive

Holland & Barrett International
Leicestershire, UK
13 Sep 2019
02 Oct 2019
Contract Type
Full Time
Job Title: SEO Executive

The purpose of this role is to support the improvement of exposure of the (url removed) website across search engines, developing more sophisticated approaches targeting customers at different stages of their awareness and research cycles. Commercially focused, the role will step change our internal capability to drive sustainable traffic growth.

Main Responsibilities

Build strong relationships across trading, marketing and UX teams, driving understanding, consideration and awareness of SEO to engage teams in supporting the approach
Create and produce ad hoc, weekly and monthly reporting and insight analysis
Help ensure SEO has a 'voice' within the business, ensuring technical SEO requirements are built into the technical dev roadmap
Work with business teams to support the 'ways-of-working', ensuring high standards of 'shop keeping' and a customer / SEO focus
Monitor and evaluate competitor approaches, and industry trends to inform SEO approach
Work with partners and agencies to maximise benefit and efficiency
Develop and execute class-leading strategic and tactical SEO roadmaps
Support project inception, business cases and delivery e.g. link building, page rank flow, test & learn
Constantly monitor the SEO infrastructure, identify issues and provide fixes to problems
Work with the broader business to deliver the content strategy and campaign-based approaches.

The Person

Ability to work as a team
Ability to prioritise and manage workload effectively
Strong communication skills
Ability to manage multiple stakeholders and requests
Attention to detail
Able to use Excel to an advanced standard
Ability to analyse data and make recommendations for change
Must have experience of using web analytics platforms (Google Analytics ideal)
Experience of SEO tools is imperative

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