Head of Digital Marketing

Nine Twenty Recruitment Ltd
Glasgow, UK
06 Sep 2019
02 Oct 2019
Contract Type
Full Time
Nine Twenty are working in partnership with their long term client, a creative marketing agency who deliver successful campaigns and look to develop creative solutions for their varied and well established client base.

Our client are on the hunt for someone who is presented with a challenge, and knows how to do it. You will work alongside your Director in re-defining the digital marketing and digital strategy.This will be a hands-on role, working with business counterparts from across all areas of the business, requiring a high level of autonomy and responsibility.

This is the chance to join a multi disciplined business who are looking to disrupt the marketplace. You aren't concerned about the past and the right now, but rather with what can be.

Could YOU be our client's next key hire?

Duties and Responsibilities
  • Creation and execution of a PPC strategic plan to drive traffic and online revenue growth - Acquisitions campaigns/e-commerce campaigns/lead generation campaigns.
  • Manage PPC budgeting and bid strategies
  • Contributing to briefs and proposals
  • Creation, planning, and management of marketing funnels
  • Forecast, execute and track tests with methodical accuracy
  • Deliver in-depth analysis to understand performance beyond top-line metrics and understand the company's business and KPI's
  • Set-up analytic accounts across all business pillars and create goals and tags to track incoming traffic and revenue, and produce monthly reports & targets
  • Ensuring all PPC campaigns delivered are being managed to the expected standards, utilising all relevant, available and applicable optimisation methods
  • Manage, maintain and build audiences for targeting and re-targeting & programmatic display (google shopping would be a bonus)
  • Working closely with the Chief Marketing Officer to ensure work is in sync with wider campaigns

  • A minimum of 3 years working on Paid Search campaigns
  • Ability to analyse raw data, draw conclusions and develop actionable recommendations
  • Knowledge of SEO and digital marketing concepts
  • Strong web analytics experience using Google Analytics, Google Tag Manager, Google AdWords, Search Console, Facebook Ads Manager, LinkedIn Ads and Bing Ads
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • While not essential, AdWords/Bing certification, Digital Marketer certification, AdSkills Certification would is a plus
  • While not essential, experience of using landing page software such as Leadpages, ClickFunnels, Unbounce
  • While not essential, experience with tools like Optimizely, Google Web Optimize, Wicked Reports

If you're ready for the next step in your career, hit apply!

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