Marketing and Communications Manager

Stagecoach Bus Holdings Ltd
Dunfermline, UK
03 Sep 2019
19 Sep 2019
Contract Type
Full Time
Fancy a role where you get to create the marketing and communications strategies for a £75m business that's part of a FTSE250 group? How about a role where you get to implement those strategies, and see the reputation and revenues of our business grow?

Sounds great, right?!

To put a little more meat on the bones in terms of what you'll be doing...

As part of the senior management team, you'll have a big input into the overall business plan, using your expertise in marketing to highlight our opportunities for growth.

You'll be central in our role of serving the customer, leading the marketing function to create sustainable growth, targeting new and existing customers, to improve the perception of bus travel, acquire new users and retain existing customers.

You'll lead our local communications, ensuring consistency and effective messaging to external and internal stakeholders. Working with partner organisations and businesses to communicate our messages and attract new customers is central to our growth strategies. You will play a prominent role in meeting with these partners to develop opportunities.

You'll be doing the 'big picture' work, but also driving that forward in terms of campaign implementation - so there's a healthy balance with a hands-on approach.

With a real commercial focus, you'll be delivering marketing campaigns that show demonstrable changes in customer behaviour, business benefit and ROI.

Leading and working with our brilliant marketing team you'll oversee the management our web and social media channels, keeping us engaged with the communities which we serve and our key stakeholder groups.

Our customers are at the heart of everything we do, and so acting as the voice of the customer, you will ensure our marketing activity is aligned with customer expectations and two-way communication is vital.

And whilst this is a role with bag loads of autonomy and responsibility, there's plenty of support from both our brilliant central brand and marketing team, and our other amazing Marketing Managers in our regional businesses.

Speaking of our business, at Stagecoach East Scotland we really want to you to come and make a difference. We take our hugely valued customers on over 32 million journeys - to work, to the high street, to healthcare, to see friends and family, to access community we're at the heart of our communities.

You'll be part of a family of 1300 of our colleagues who do a brilliant job to contribute to getting our buses to where they need to be, day in and day out - all equally as important, as will you be!

Oh, and let's not forget you'll be doing this role in a beautiful setting within the East of Scotland, with easy links to Scotland's capital and the big Scottish cities, yet nestled between stunning coastlines and highland mountain ranges.

Here comes the "what we need from you" bit...

You'll need to be a proven marketer (or marketeer depending which word you use!) - that could be as an existing Marketing Manager, or an experienced specialist looking for a new challenge.

You'll be able to evidence your ability to identify strategic direction but also deliver within the practicalities of business - and be happy to roll up your sleeves and get stuck in!

You'll have a strong knowledge of both offline and online marketing and communications channels to enhance stakeholder engagement.

On the basis we tick your boxes, and you tick ours, we'd love to have a good read through your CV - click Apply today and let us know why you're the right person for the job.

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