Brand Manager - Wound Care

Recruiter
On Target Recruitment Ltd
Location
Derby, UK
Salary
Competitive
Posted
10 Sep 2019
Closes
21 Sep 2019
Ref
1254777200
Sector
Healthcare
Contract Type
Permanent
Hours
Full Time
The Company:

Leading manufacturer of wound care a compression therapy solutions
Expanding business with ambitious growth plans
Cutting edge technology
Well respected business with excellent reputation for service and delivery
The Role:

Brand Manager Wound Care and Compression Care

To manage the co-development of marketing strategies for the Wound care and Compression portfolio, and achieve full tactical implementation to gain maximum return on investment, with best use of resources.
To manage brands, services and channels across all phases of their lifecycle from pre-launch to extending the lifecycle of mature brands, services and channels
To develop and implement campaigns, assisting in the effective implementation of these via all relevant platforms, including sales force activity, advertising and publicity across multiple platforms.
Developing and implementing marketing plans and tactics
Collaborating with colleagues across all departments in the UK and product and clinical teams in Marketing International on new product development projects, including the development of life cycle strategies for the portfolio
Project Managing the launch of new products into the UK Market
Contributing to decisions on price points for the UK Market
Developing and implementing brand Media plans, with budget control
Developing, measuring and reporting the impact of marketing campaigns and promotion materials related to the wound care portfolio
Monitoring market trends to inform forecasting decisions and to identify new opportunities where appropriate
Conducting/co-ordinating Brand related market research, including obtaining customer feedback
Working closely with the clinical services manager and commercial teams to influence health economic and clinical evidence generation based upon brand and market needs
Analysing competitor activity and developing tactical argumentation for use by sales teams
The Ideal Person:

Ideally Wound Care Background and Prior Sales experience but not essential
Must have Brand or Product Marketing Background within Medical Devices
Will be a strategic thinker with sound analytical skills and an excellent cross-functional team worker. Must have a proven successful track record in meeting the needs of the customer
Educated to Degree Level/ CIM Professional Diploma in Marketing CIM or equivalent
In-depth knowledge of marketing and communication methods for the NHS and other healthcare organisations within the UK
Product Management experience within UK Healthcare Market
Wound care industry knowledge
Experience of analysing and interpreting market data
Consultant: David Gray

Email: (url removed)

Tel no. (phone number removed)

Candidates must be eligible to work and live in the UK.

About On Target

At On Target, we specialise in sales, technical and commercial jobs in the Engineering, Construction, Building Services, Medical & Scientific, and Commercial & Industrial Solutions sectors, enabling our consultants to become experts in their market sector. We place all levels of personnel, up to Director across the UK and internationally

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