PR Executive

Central Employment Agency Ltd
Stockton-On-Tees, UK
19 Aug 2019
28 Sep 2019
Contract Type
Full Time
Central Employment are delighted to supporting a successful, independant digital performance agency as they look to recruit a PR Executive, operating within their SEO arm. Reporting into the Head of SEO, you will be tasked to increase online coverage of a portfolio of clients to improve their exposure and web traffic.


To improve the online presence of clients by identifying and securing coverage on other websites with links back to the client website. Building relationships with news outlets, online press and influencers to supply content they will publish.

Tasks & Duties include:
  • Identifying key contacts for web coverage using Vuelio and other sources online
  • Contacting editors/journalists/content managers to build relationships and secure content placements online/li>
  • Working with contacts to agree manageable content requirements and delivery dates
  • Coming up with content ideas that will be picked up and shared by other websites
  • Link profile analysis, identifying which websites already have links on them and where opportunities are
  • Keyword research into search terms to target through coverage
  • Working with SEO team to deliver agreed content requirements
  • Monitoring of search rankings and traffic to measure effect of changes
  • Competitor analysis
  • Creating reports for clients and internal use

Skills & experience required:
  • You will have demonstrable PR skills with examples of previous coverage, agency background is desirable but not required.
  • At least 2 years' industry experience, educated to degree level preferably in a relevant field.
  • Experience using outreach tools
  • It is desirable to have previous experience of SEO but not essential.
  • You will have a passion for promoting websites, gaining coverage and seeing the results of that coverage.

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