Digital Communications Officer

West Mercia Police
Worcester, UK
24 Aug 2019
06 Sep 2019
Contract Type
Full Time
Digital Communications Officer (2 posts)

Hindlip, Worcestershire


Full Time

The closing date for this post is 12 noon on Thursday 5th September 2019

Those currently eligible on the redeployment register will be given prior consideration.

Interviews are to be confirmed

The main purpose of the role is to develop and deliver digital communications activity for West Mercia Police to inform, influence and engage its community, stakeholders, partners and workforce.

This is achieved through the delivery of targeted communications using digital channels that are appropriate to our audiences and the provision of specialist digital and social media communications advice and support.

These communications should be outcome focused and build the public's trust and confidence in West Mercia Police.

Main Responsibilities:

To develop and produce engaging digital communication strategies, initiatives, plans and content for both internal and external audiences through commissioning graphic design, taking pictures, producing video and writing copy. Provide effective two way communications between the forces and external audiences by supporting the maintenance and the development of digital and social media channels.

To lead on specific projects of digital communications development and force priority initiatives as identified by the Corporate Communications Team Leader.

To provide strategic advice and guidance to senior officers/managers in relation to major and critical incidents, policing priorities, change projects, operations and corporate reputation risks.

To provide tactical advice and guidance to manage risks to public confidence in the forces and/or respond to major and critical incidents.

To develop and deliver advice and training to enhance the digital communication capability and capacity of the workforce.Develop and implement appropriate digital and social media policies and guidance. To ensure West Mercia Police comply with relevant legal requirements and national best practice.

To make best use of appropriate technology, good digital communication practice and devise innovative, effective digital communication solutions to deliver targeted digital communications to meet operational priorities. To deliver key messages and communications using internal communication channels, digital and social media. Support the delivery of this by producing engaging content including copy, pictures and videos, across all of the forces' digital channels.

To manage service suppliers as required e.g. creative and digital concept design, external and internal suppliers of our digital platforms.

To seek out new digital communication approaches to increase public confidence and satisfaction in police services utilising a range of channels. To promote the use of digital and social media internally to increase our reach and opportunities to increase confidence and satisfaction within our communities. To monitor the performance of our digital and social media channels as key methods of workforce and public engagement.

To establish and maintain professional and positive working relationships with key stakeholders, including partners and community-based organisations to extend the reach of police digital communications. To negotiate and consult with both internal and external stakeholders to protect and manage risks to the reputation of the force. In particular, manage and enhance the reputation of the force through local, national and international, specialist, social and digital media.

To provide effective and efficient written communications and information which positively and proactively promotes the force, builds public confidence and enhances community safety and reassurance through digital communication channels and products to reach internal and external audiences.

To undertake other duties commensurate with the nature, level of responsibility and grading of this post, as required.


Level 3 (or equivalent) qualification.

Recent and proven knowledge in the use of digital and social media in a work/ business environment for a high profile organisation.

Extensive knowledge of digital ethics and codes of conduct and an excellent understanding of the production, distribution and consumption of all forms of digital, new, social and multimedia, including intranet, websites and social networking channels.

Extensive knowledge of digital marketing theory, internal communications, digital and new media marketing and multimedia systems and tools.

Experience of delivering communications, including crisis and reputation communications management and digital communications strategy development and delivery within a large and complex organisation.

Experience of communications campaign development, reputation management, digital communications delivery (including social media) and internal communications.

Experience of commissioning and managing service providers e.g. photographic services, graphic design, digital advertising, creative and digital concept design, external and internal suppliers of digital platforms.

Experience of providing training to enhance the digital communication capability and capacity of the organisation's workforce.

Experience of leading digital communication projects and initiatives from concept to implementation and evaluation.

Experience of advising and influencing senior internal and external stakeholders.

Experience of making, editing and posting short video clips, photographs, audio clips for use on digital and social communication channels.

Experience of using local, regional and national digital media coverage and other digital channels to deliver organisational aims and objectives.

Experience of delivering tactical communication plans to effectively manage complex, high profile, fast moving and politically sensitive incidents or operations.

High level of strategic thinking and analysis.

Exemplary verbal and written communication skills.

High level of influencing and interpersonal skills.

Ability to identify and deal with sensitive issues.

Ability to work to a deadline and under pressure.

High level of creatively / innovative thinking.

Ability to multi task and prioritise work, high level of planning and organisational skills.

Versatility and adaptability in communications style and approach.

Good problem-solving skills.

Special Conditions:

This post has been designated as 'Politically Sensitive' under the Local Government and Housing Act 1989 (as amended).

Travel throughout the West Mercia area.

The duties of this post may expose the post holder to disturbing/unpleasant images.

We want our organisation to be as diverse as the community it serves. We welcome applicants from all sections of the community.

You will be required as part of West Mercia Police recruitment process to successfully complete vetting and credit checks.

We support the "Happy to talk flexible working" campaign, which aims to encourage uptake of flexible working for individuals, the flexible working options that may be considered for this role.

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