Customer Insight Analyst

Recruiter
Boston Hale
Location
London, UK
Salary
Competitive
Posted
24 Aug 2019
Closes
05 Sep 2019
Ref
1243683912
Contract Type
Permanent
Hours
Full Time
SQL, tableau, QlikView, power BI, Modelling, Analytics, Analysis, Insight, Media, Customer Analysis, Consumer Analytics, Customer Analytics, Consumer analysis, Subscriptions Analysis

Our client, a booming media company are looking for a Customer Insights Analyst to join their growing team. This role plays a crucial part in delivering customer insight and supporting the business to use it across a wide range of briefs such as marketing channel optimisation, mapping customer journeys and uncovering reasons behind customer behaviour. It will involve taking ownership over the BI of the entire business for a consumer-focused outlook.

Responsibilities:

Partner with senior subscriptions team to proactively identify opportunities for incremental revenue generation across all areas of the subscriptions business.
Develop reporting suite to provide insight on subscriber behaviour for both online and offline acquisition and renewal channels
Provide adhoc insight and analysis on purchasing habits of commerce customers as well as key seasonal issue of the magazine to help understand consumer behaviour to maximise customer ARPU.Select and deploy appropriate analytical and statistical techniques to help with a range of tasks including but not restricted to:

Customer behavioural analysis
Customer journey analysis for online and offline acquisition channels
Funnel analysis for subscriptions e-commerce site
Monitor and maintain data integrity - scoping development briefs for the Fabric team where necessary
Develop reports/dashboards for business stakeholders, covering a variety of activities
Analyse customer behaviour and communicate key insights to stakeholders to inform and build strategy
Use appropriate data visualisation tools to present insight in meaningful ways which can be understood by a range of audiences within Immediate Media
Stay up to date with industry developments, best practices, consumer experience research and new technologies
Ability to manage workload and projects with competing priorities. Able to work successfully in a matrix organisation and manage relationships with internal stakeholders and external suppliers
Modelling- next best action/product/title
Trend and cluster analysis to identify patterns in customer behaviour
Lifetime value calculations and projections

Essential for the role:

Strong analytical and quantitative skills
Ability to manage multiple projects at once, showing task prioritisation and ownership
Attention to detail and ability to work with and combine multiple data sources to answer key business questions
Commercially minded with a solid understanding of how to translate analysis findings into revenue generating initiatives
Knowledge of database structures and relational databases
Experience working with complex customer data
Ability to use Microsoft Office products, especially Excel
Strong MS SQL skills
Experience working Google Analytics
Experience of managing stakeholders at various levels
Excellent presentation, oral and written communication skills with the ability to explain complex analysis results and processes to non-technical audiences in a clear and positive manner

Desirable:

Experience with Microsoft Power BI or similar visualisation tool (such a Tableau, Power BI, Qlickview)
Experience with Faststats or comparable platform
A background in CRM and Marketing analytics

If you would like to join this growing team, where you will have the freedom to take ownership of your own BI techniques and analytical direction, then apply ASAP to get started.

Boston Hale

SQL, tableau, QlikView, power BI, Modelling, Analytics, Analysis, Insight, Media, Customer Analysis, Consumer Analytics, Customer Analytics, Consumer analysis, Subscriptions Analysis

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