Social Media Executive

West Malling, UK
24 Aug 2019
09 Sep 2019
Contract Type
Full Time
Job Title: Social Media Executive

Salary: £20,000 - £23,000 (depending on experience)

Reporting to: Brand Team Manager

Hours: 40 hours per week - Monday to Friday

Location: West Malling, Kent

The Social Media Executive will be responsible for developing and implementing the social media strategy across the company's brands.

You will not only be responsible for growing each channel, but also liaising directly with customers to answer queries and protect the reputation of the Brands.

Role Responsibilities:

Manage, monitor and grow the social media channels for our main internal brands.
Develop and execute the social content calendars, as part of the wider strategic plans for each brand.
Develop engaging, creative, innovative content for regularly scheduled posts, which engage audiences and promote brand-focused messages.
Develop and build relationships with key communities, relevant to each brand.
Be able to work to, and easily switch between, each brand's tone of voice and identity.
Work with the Product Distribution team to broadcast multi-channel campaigns.
Report on the success of the social media channels against set KPIs.
Analyse each brand's social presence and implement strategic plans to capitalise on or grow the channels.
Identify key business leads or prospective partnerships on social media and feedback into the wider team
Monitor and report on competitor social media.
Increase brand awareness and social media presence.
Development of influencer marketing strategy across all brands to promote brand-focused messages
Maintain brand guidelines across all platforms
Cultivate a strong knowledge of each brand, their products and customer.
Manage monthly and ad-hoc competitions across review and social channels.

Personal Qualities & Key Skills:

A creative thinker with excellent social copywriting skills.
Passion and empathy for the consumer's perspective.
Strong interpersonal and relationship-building skills
Strong communication skills both verbal and written.
Strong problem-solving skills.
Ability to both work as part of a team and independently.
Strong organisational, administrative and time management skills and excellent attention to detail.
A deep understanding of all social media platforms including Facebook, Instagram, Twitter, YouTube and LinkedIn - both from a strategic and analytical aspect.
Computer literate with a sound understanding of Microsoft Office including Excel, Word, and PowerPoint.
A can-do attitude and willingness to go the extra mile


At least one year in a social media role

Connect2Staff/Connect2Kent, part of Commercial Services Trading/Kent Ltd, is an equal opportunities Employment Agency & Business and positively encourages applications from all suitably qualified and eligible candidates

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