Senior Brand and PR Manager

Recruiter
Initium Recruitment Ltd
Location
London, UK
Salary
Competitive
Posted
24 Aug 2019
Closes
15 Sep 2019
Ref
1243678991
Contract Type
Permanent
Hours
Full Time
My client is one of the most creative and forward thinking working communities in the UK and offer clients design led event spaces, meeting rooms, co-working and flexible office space. A pioneer in the sector they are still going through rapid expansion with 60% growth in the past 2 years making them one of the 50 fastest growing private companies in the UK.

My client is looking for an organised, dynamic and creative individual to deliver the brand PR & marketing strategy, leading all tactical executions. This person needs extensive experience in PR/Comms as they will be managing the PR agency day to day and experience is also required in running ATL advertising campaigns, media planning, budget allocation and associated media and creative agencies.

This person will need to drive and manage all brand partnerships - developing strategic alliances to both maximise coverage for my client on partner channels and also driving traffic of key influencers into their buildings to drive relevant WOM and incremental product sales.

You will be working closely with all business stakeholders, to ensure all content represents the brand correctly. You will also ensure all brand ideas have scope on a digital platform to ensure all elements of brand activities are fully integrated digitally.

Key responsibilities:

• Execute the brands marketing strategy through a thorough understanding of the brand vision and its member base and continually driving new ideas and taking ownership of brand projects to deliver successful outcomes.

• Drive the organisation's brand and consumer PR strategy and continually looking for new opportunities to effectively target relevant consumer groups through the right media channels in order to drive brand awareness and sales.

• Day to day management of the PR agency in terms of storytelling, media targets and brand narrative etc. Ensure brand messaging is both aspirational but also commercial. Co-ordinate all press events with the agency.

• Drive and manage all brand partnerships - develop strategic alliances to both maximise coverage for our client on partner channels, ensuring brand message is impactful and consistent and also driving traffic of key influencers into TOG buildings to drive relevant WOM and incremental product sales.

• Plan and execute all brand advertising & manage ATL advertising campaigns with media and creative ad agency partner.

• Work closely with creative and digital team, to ensure all content represents the brand correctly.

• Manage social media content manager and ensure all activity is in line with the brand objectives, narrative, tone of voice and overall creative tone, and support them to drive high quality engaged fan bases.

• Identify current members to collaborate with for all channels - being the member contact for all member brand activity and owning the communications channel.

• Drive and develop relevant in-building initiatives and brand partnerships with external partners and internal brand partners including Caravan and Manor.

• Ensure all brand ideas have scope on a digital platform and ensure the digital team is involved and engaged in brand activities to ensure all elements of brand activities are fully integrated digitally and deliver for both platforms.

• Effectively liaise with internal stakeholders and external agencies to ensure efficient and timely implementation of all brand marketing and PR activities.

• Regular reporting on the effectiveness of campaigns and tactical activities - Advertising, Brand Marketing, partnership and PR campaigns, utilising both qualitative and quantitative feedback.

• Develop and execute a strong building opening social & PR programme to support the aggressive building opening plans - this should entail both brand profiling and traffic/sales driving tactics.

• Develop and oversight of all consumer touchpoints including building signage and in building collateral - ensuring that all touchpoints are always on brand and supports all stakeholders in delivering business and building needs

• Develop branded merchandise that reflects the brand's aspirations and has real value and purpose

• Develop a simple but effective process that connects the building teams to the marketing teams to ensure support and guidance is available and given when needed.

Key Experience:

* 4-5 years PR experience in house or agency based - with a black book of relevant press contact and experience in managing a PR agency effectively to deliver against set targets.

* 3-5 years experience working with both media and creative advertising agencies managing multichannel ATL advertising campaigns.

* Previous experience in implementing a PR/Marketing strategy in a retail environment

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