Digital Campaign Manager

2 days left

Recruiter
Ageas Insurance Ltd
Location
Dorset, UK
Salary
Competitive
Posted
23 Aug 2019
Closes
22 Sep 2019
Ref
1242754628
Sector
Accountancy
Contract Type
Permanent
Hours
Full Time
Digital Campaign Manager (Secondment for 6 months). An exciting opportunity has become available to join our Marketing department's Digital team as a Digital Campaign Manager on a 6 months secondment. This is a fantastic opportunity for someone who is keen to work with a large reputable business.

The Digital Campaign Manager will be responsible for promoting our products across multiple digital channels by successfully creating and planning new campaigns ideas whilst managing external agencies for the successful delivery of plans. This includes paid media channels such as PPC brand and non-brand, Affiliates and Display.

The Digital Campaign Manager needs to have experience developing paid media plans and understand how these digital channels work in order to effectively manage our agencies and digital performance. Experience of developing integrated paid marketing plans through digital campaigns is key as well as a flair and passion for digital marketing to help optimise business success. Self-driven and self-motivated, the Digital Campaign Manager will have excellent communication and numerical skills to successfully develop and manage paid media marketing campaigns in a very busy fast paced environment.

As a Digital Campaign Manager your main responsibilities will include, but are not limited to:

* Drive the implementation of the marketing activity plans in line with the agreed strategy and within the agreed budget. Pro-actively recommend adjustment to these plans based on the performance of previous campaigns.

* To support delivery of the paid media sales plan across PPC, Display, Affiliates and other paid media as necessary.

* Support the Digital Marketing Manager in the development and implementation of test activity across data, media, proposition and creative to drive increasingly effective digital marketing.

* Support the Digital Marketing Manager in the development of the multi-year budget for sales and GWP, to achieve business objectives and financial targets.

* Responsible for ensuring that all marketing activity is produced within brand guidelines and satisfies all regulatory criteria, TCF Compliance requirements and adheres to sign off processes.

* To support the Digital Marketing Manager to provide regular updates on the effectiveness of all marketing activity and for preparing regular reports

* Maintain a library of all digital marketing messages, campaigns and material including active dates, for reference.

The knowledge, skills & experience required to be successful as a Digital Campaign Manager are:

* A minimum of 2 years Digital Marketing experience and educated to a degree standard, with or studying for a recognised marketing qualification.

* Passionate about digital marketing and for delivering marketing campaigns with a keen interest to learn about new channels.

* Strong numeracy and analytical skills to interpret key metrics and ability to analyse data and use it to inform decision making.

* Experience in multi channels direct response marketing.

* Strong numeracy and analytical skills to interpret key metrics and ability to analyse data and use it to inform decision making.

* Ability and experience of working collaboratively with external agencies.

Here are some of the benefits you can enjoy within the Digital Campaign Manager role based in Bournemouth:

Our people enjoy a comprehensive range of flexible benefit options such as a company pension, 23 days' holiday (rising to 25 days after 3 years) with the ability to buy an additional 5 days, a personal car lease option, health and dental plans, life assurance of 4 x salary with the option to flex up or down, and a discretionary annual bonus. Our people enjoy discounted gym membership as well as discounts with a wide range of retailers through our partner Perkz and make the most of our Wellbeing activities and Sports and Social Club events.

About #AgeasUK

We're an award-winning, international insurer with key markets in Europe and Asia and go back a fair bit too - almost 200 years. Fast-forward to today and we're proud to be one of Europe's top 20 insurance companies. Our UK team of 3,000, stand shoulder-to-shoulder with our most important people - our customers. We're recognised for our excellent insurance cover and being easy and straightforward to deal with. Plus, we understand the need for choice, which is why our insurance can be bought with us directly, and through aggregator sites as well as through our broker relationships and our leading partnership brands. We have around 5 million customers and have a first-class attitude when it comes to being there for them when they need us most. Don't just take our word for all this though. We've scooped a Gold Standard Insurance Award for the last nine years running which speaks volumes about our dedicated teams across our UK offices based in London, Manchester, Stoke, Gloucester, Eastleigh and Bournemouth.

Click on the 'Apply button' to be considered for the Digital Campaign Manager opportunity at Ageas in Bournemouth

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