Strategic Marketing Manager

Recruiter
CPL
Location
UK
Salary
Competitive
Posted
10 Sep 2019
Closes
15 Sep 2019
Ref
1237648057
Contract Type
Permanent
Hours
Full Time
Strategic Market Manager - Co.Armagh

We are partnered with a global organisation based in Co. Armagh to recruit for a Strategic Marketing Manager.

Your Role

You will work closely with the Global Marketing Manager to manage and deliver key business shaping projects.

Your Responsibilities will include:

* Manage the development of a global brand strategy to support the entire division repositioning approach, in line with Company and Corporate Marketing.

* Manage the development and rollout of a global repositioning project including, value proposition development, competitive differentiation and strategic messaging across the full service portfolio.

* Devise steering teams / structures across all functional areas of the business to ensure consistency and clarity of company strategy and approach.

* Drive growth in existing and new markets through the creation of a targeted full mix marketing strategy.

* This includes but is not limited to; visual conceptualisation of the position for marketing communications, work with steering teams to influence change and behaviours, work with customer facing staff to develop an advisory interaction policy to drive effective, relevant and consistent communications with our market.

* Manage and develop processes that utilise customer feedback from client facing teams and corporate marketing initiatives that will support overall business direction and progress.

* Developing and deliver launch plans for new products / services - tracking progress in regions and in market. Engaging with the regional marketing managers to ensure alignment with other launch programs.

* Working within a highly matrixed organization, support the development of innovative projects and new service delivery and act as the Marketing Subject Matter expert to help develop business cases, including defining the value proposition, market sizing and strategic right to win.

* Continuously evaluating return on investment from all marketing activities and recommending actions to improve performance as well as assessing new opportunities.

To be considered for this role you will need:

* Educated to Degree level in a relevant Marketing/Business subject

* Global Marketing experience

* Managed marketing projects at a global level

* Strong experience leading and managing projects in business, service or product-positioning project including; value proposition, key message development and tailored customer engagement strategies / campaigns.

* Ability to analyse, problem solve and provide commercial recommendations from data sets / research to influence business effectiveness and direction.

* Flexibility with travel and working as business needs.

To discuss this opportunity or similar senior level marketing roles please contact me (Aimee) on (phone number removed)

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