Marketing Manager

Recruiter
Newton Blue
Location
Manchester, UK
Salary
Competitive
Posted
08 Aug 2019
Closes
31 Aug 2019
Ref
1229747424
Contract Type
Permanent
Hours
Full Time
About the role

Working in a new and growing Healthcare Data business and team, this new Marketing Manager role will encompass the planning, development and implementation of the marketing & communication programs supporting the development of European Real-World Data & Real-World Evidence and Digital Services including;
  • Data Business Landscape analysis to inform strategic and tactical planning for EU and Affiliates
  • Identification of Client / Partner key issues and opportunities, soliciting input from internal stakeholders, experts & Customers
  • Define marketing & communication programs with objectives, resources, KPIs and expected returns
  • Ensure overall alignment of programs targeted across all Data Business (DB) Affiliates and wider business
  • Support the development of quality relationships with new customers and the establishment of partnerships in areas that will help the business to develop this activity both with the Private & Public sectors
  • Execute programs and activities (communication, events, congresses), working with the internal stakeholders as appropriate
  • Communicate the value proposition and unique selling point of the DB offer to the sales team/Key account managers and develop the sales & marketing tools that support the selling process
  • Lead, sponsor and organize DB programs/materials: In-bound, Out-bound marketing including Corporate DB Websites market/customer understanding, analysis and insight generation at Corporate & Local levels
  • Digital communication content aligned across EU & consistent with Local market & legal conditions
  • Collaborate and communicate Marketing & Communication programs through on-going dialogue between Global & Affiliates, working with affiliates and internal/external stakeholders
  • Monitoring investment, returns and success of marketing programs and KPIs


The ideal person and experience
  • Deep understanding of the Real World Data and/or Pharma markets: competitive environment, players in disease markets, regulatory/legal constrains, distribution channels, promoting channels etc.
  • Demonstrable, extensive experience in Marketing Management from within the healthcare, pharma or related industry
  • Dynamic and engaging, with a drive for results
  • Extensive brand management experience
  • Track record of ability to influence without hierarchical link
  • Successful development and implementation of a business plan and programs/tools
  • Technical marketing skills (needs, segmentation, SWOT analyses, strategic statement and risk assessment)
  • Very strong interpersonal and communication skills
  • Language skills; excellent English, ideally with French, or another 'EU Big 5' language


It's an exciting opportunity helping clients use Real-World Data & Real-World Evidence and Digital Services to generate evidence and new solutions to meet the needs of pharmaceutical industry, academics, regulators, payers, providers, healthcare professionals and patients.

The company approach is ethical, unique and is defining the innovative way healthcare stakeholders can apply real-world evidence to improve insight about market dynamics, therapeutic approaches, outcomes research and other health insights.
They're innovative, collaborative, entrepreneurial, and constantly focused on client satisfaction.

Competitive salary plus benefits package

UK or France based, with regular trips to Manchester, London and France (Paris) offices for meetings

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