Digital Marketing Manager

Manchester, UK
22 Aug 2019
28 Aug 2019
Contract Type
Full Time
Job Title: Digital Marketing Manager

Business: Property Services , multiple brands & territories across the UK

Location: Central Manchester

Base Salary: £35k - £40k base salary depending upon experience

Benefits: Pension, Healthcare, 25 days holidays

Focus of the role: To take ownership of the digital marketing strategy and potentially a genuine opportunity for the right person to move up to Head of Marketing role 12-18 months after joining the business. Full Mix digital focus.

Job Description includes but not limited to:

Owning & executing a digital marketing strategy to achieve lead generation & brand management focus
Own & manage all websites, improving customer journey, content, traffic channels & other partner relationships
Creating innovative & co-ordinate campaigns data strategies to increase new customers and maximise existing relationships through cross selling in conjunction with participation with the marketing team
Ability in terms of ROI improvement measurement & reporting. Keeping abreast of and using new technologies to give the organisation a competitive advantage.
Outline a digital marketing strategy for all organic & paid digital marketing activity including SEO/SEM, programmatic and social
Performance campaign planning to maximize web performance & ROI.
Working with the marketing team to ensure all marketing campaigns have strong online support
Manage relationships with portal partners & an agency relationship
Create & deliver first rate digital marketing plans to increase conversion rate & a social media programme
Ensure user journeys are optimised and aligned with UX testing and digital content guidelines.

Skills & Backgrounds:

Flexibility with regards to some travel around the UK

Experience working with Affiliate Marketing (rather than advertising partners)

Proven track record building successful digital marketing teams.

Keeps uptodate with technology trends

Proven ability managing multiple websites for a large corporate organisation

Invest in continued professional development, ensuring both you and key stakeholders have the knowledge and information necessary to remain up-to-date with digital marketing and technological trends and developments.

Proven experience of SEO, PPC, paid social, social media, affiliate marketing, display, programmatic, data strategy, attribution, conversion optimisation, content management, campaign development, content marketing and UX testing/implementation.

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