Digitla Marketing Product Manager CRM SALESFORCE and Marketing Cloud

Silchester Associates Ltd
Birmingham, UK
03 Sep 2019
13 Sep 2019
Contract Type
Full Time
Are you an experienced marketer looking for a new position, and keen to further your career with a progressive and growing Birmingham based healthcare company? Do you have experience of integrating CRM software platforms together, with specific experience using 'SalesForce' ?

If you do, this role will be prefect for you

Our client is a well-established UK business within the 'Skin Rejuvenating' market place, and they own a number of chains of clinics, within slightly different brands, across the UK. Collectively they treat over 25000 patients / clients each month, and are enjoying strong growth.They have recently acquired another smaller group of regional clinics, and are integrating and streamlining brands to ensure continued and future market dominance.

The role is a marketing role and is responsible for the 'customer relationship management' of the client base, as the company expands their clinic network throughout the UK. Building lasting relationships with the client base has never been more important to them, as it is now. Integration is the first large part of the role, which should take a few months. After that, the role will develop as follows:

This is a pivotal role, and has high visibility within the organisation.

The person: We are looking for an experienced, passionate and driven CRM marketer/product manager, with a strong digital media focus, to join the marketing team based in the Birmingham area.

In this role you will lead the CRM (customer relationship management) strategy, developing customer journeys and executing / implementing compelling campaigns to drive sales and growth and helping evolve the business focus on after care and loyalty. You will also lead national and local campaigns and help evolve data and customer insight.

You will be responsible for 'customer journey mapping', analysing touch points with the organisation, maximising commercial opportunities and working with the business to evolve the retention and after care client propositions.

What we are looking for in you:

• Extensive experience of direct and digital marketing.

• Strong marketing background in customer acquisition, engagement and retention strategies

• A confident and articulate communicator, with the ability to pitch ideas and influence people

• Be inspirational, curious, determined, and reliable

• Previous hands on experience of working with Salesforce & Marketing Cloud would be a big advantage

The company culture is energetic and modern. Their philosophy is to invest in their employees, and in turn they create a fantastic working environment.

Remuneration is £55,000 to £60,000 with an amazing array of benefits.You also are able to get complimentary skin treatments!

We very much look forward to hearing from you.Please either send me a copy of your CV, or call me on 07920 112184.

This job was originally posted as www.totaljobs.com/job/87452510

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