Digital Marketing Manager

Recruiter
EASYWEBRECRUITMENT.COM
Location
Reading, UK
Salary
Competitive
Posted
21 Aug 2019
Closes
30 Aug 2019
Ref
1226115246
Contract Type
Permanent
Hours
Full Time
Digital Marketing Manager

Our client is recognized as a trusted provider of leading edge, superfast, real time digital business and market intelligence data. Leaders in AdTech, publishing, digital agencies and content management platforms and over 1.5 million web domains globally, including eBay and Disney use their device detection solutions to deliver an optimized user experience and enhanced analytics. They may already have played a role in your daily digital journey.

Position: Digital Marketing Manager
Location: Central Reading, close to Reading Railway Station
Job type: Full Time, Permanent
Hours: 37.5 hours, Monday to Friday
Salary: Up to £35k per annum
Benefits: Company pension, 28 days holiday, 3 optional training days, discretional annual bonus, discounted gym membership, long service holiday and enhanced pension arrangements after 2 years.

About the role:

They are looking for a technically adept - hands on - B2B Digital Marketer to develop, execute and co-ordinate all aspects of their digital media presence including development of a new web site in the very near future. It would help if you have experience of working in a fast-moving technology or software development context so that you feel confident enough to grasp technical subject matter and translate it into audience-specific materials.

Responsibilities:

- Ramping up their on-line presence to drive more inbound business customers through their open source sales and enquiries.
- Managing their social media business accounts.
- Working with colleagues to create compelling content and optimising digital campaigns for their target audiences including their peer groups of developers, digital marketers, CTOs and others.
- Using your digital expertise to carry out quality and technical checks on all their posts to make sure they are well presented and download quickly and clearly on any device.
- Showcasing your enhanced digital marketing skills by posting blogs, case studies and other content onto their high-speed, fully optimised website.
- Tracking and analysing website traffic flows and providing information to help them reduce bounce rates, increase dwell time and improve conversion rates.
- Creating, editing and posting videos, infographics, podcasts and audio content and other materials for on-line sites, and face to face presentations.
- Using their CRM system (Microsoft) to maximise contact and engagement with prospective, current and their "we would like you back" clients.
- Identifying new trends in digital marketing, evaluating new technologies and keeping our client ahead of the game.
- Managing an instant message on line "chat" for current and potential customers.

About you:

- Be as excited about their product and its applications as they are - continuously looking to break new ground in digital.
- Eager to learn about and open up their digital marketing on new channels as they emerge.
- Show you understand how to use SEO / SEM to make our client's postings stand out.
- Preferably have working level knowledge of some or all of HTML / CSS / JavaScript.
- Have experience of co-ordinating campaign planning and delivery.
- Knowledge of On-page audits, Mailchimp, Key Word Mapping, On-page Content Strategy and Link Building.
- Be highly proactive, and willing to work with colleagues to help you to create content and other materials.

You may have experience of the following: Marketing Manager, Communications Manager, Marketing Communications, Editor, Project Manager, Project Management, Strategic Marketing Manager, Marketing Programme Manager, etc

Ref: 88210

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