Email Marketing Executive

FS1 Recruitment UK Ltd
Manchester, UK
22 Aug 2019
29 Aug 2019
Contract Type
Full Time
Email Marketing Executive

Location: Manchester

Salary: Competitive

Our client is currently seeking an email marketing executive to join the team on a permanent basis in this exciting new role. As the successful candidate you would be responsible for the lead generation and digital conversion through excellent email marketing campaigns. You would work closely with the Head of Marketing to define and deliver the email marketing strategy for a B2B audience.

Key Responsibilities:
  • Take ownership of lead generation and landing page conversion of traffic generated via email campaigns
  • Use product and audience insight to segment marketing and previous delegate data to create highly targeted e-campaigns
  • Build, schedule and report on all email marketing activity
  • Utilise email automation software
  • Create campaign / audience / product specific landing pages to improve email traffic conversions
  • Track and analyse website traffic flow to support with wider website optimisation projects
  • Work collaboratively with Head of Marketing and Digital Executive to implement multichannel campaigns
  • Creating content for email campaigns and landing pages

Key skills and experience:
  • Experience of using email marketing platforms if a must
  • Experience in creating landing pages
  • B2B marketing experience
  • Excellent copywriting skills and experience in creating content
  • Basic HTML/CSS skills would be desirable
  • Previous success in creating high performing lead generation campaigns

Key Words: email marketing executive, CRM executive, marketing automation, lead generation, content creation

FS1 Recruitment is a UK-based recruitment agency providing solutions within the Sales, Marketing and Creative fields for permanent, freelance and contract positions please contact us to discuss one of our many positions

Our sector experience includes working with a range of business-to-consumer (B2C) and business-to-business (B2B) companies within the Communications, Technology, Media, Leisure, Consumer Goods, Retailing, Food & Drink and Health & Beauty sectors for both Client and Agency side throughout the UK

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