Digital Marketing Executive

Recruiter
The Talent Group
Location
Camberley, UK
Salary
Competitive
Posted
16 Aug 2019
Closes
09 Sep 2019
Ref
1224742550
Contract Type
Permanent
Hours
Full Time
Job title: Digital Marketing Executive

Salary: £26,000 - £28,000

Location: Camberley

Are you an experience Digital Marketer with strong social media experience? Do you have a passion of Pets or knowledge of the pet industry? If so, we would like to hear from you...

We are looking for a well organised, enthusiastic and proactive Digital Marketing Executive to plan and execute a wide range of marketing activities both online and offline and to support the Sales & Marketing Manager. Experience in digital content marketing, (social media, email marketing, SEO, analytics), PR and an excellent copy- writing skills are essential. This is a varied role with scope to grow.

As a Digital Marketing Executive your duties will include:
  • Day-to-day execution of social media and other marketing activities
  • Execute multi-channel marketing campaigns leveraging social media, email marketing (Mailchimp), online and offline advertising and help organise events to drive customer sales
  • Establish show planning, logistics and post show reporting ensuring measurable ROI

·Manage sponsorship requests and partners and influencers involvement in promoting the business

·Create weekly/monthly/quarterly reports for Facebook, LinkedIn, Twitter, Pinterest, Adwords, SEO, GA and other metrics systems

·Create a monthly and annual content plan, including sourcing new content and themes and ensuring all events are included

·Assist the Sales & Marketing Manager with PR communications and advertising

·Identify and optimise PR opportunities and manage PR relationship working in conjunction with the Sales & Marketing manager
  • Create content for editorials, source promotional material, produce visual content (blog imagery, infographics, videos, etc.)

·Review industry publications, 3rd party websites and newsletters

·Collate content from our bloggers, ensure uploaded to website and used on social media
  • Create variety of digital content and communications including but not limited to, website content, digital banners, 3rd party advertising, content for social sites and sales materials
  • Conduct market research, competitor analysis and report on a regular basis

·Design and implement surveys to understand customer needs and satisfaction when required

·Any other relevant marketing tasks delegated by the Sales & Marketing Manager to achieved marketing objectives.

The successful Digital Marketing Executive will have the following skills / experience:

·A minimum of 2 years' experience in digital marketing,(social media and email marketing), website management, SEO and a strong copywriting skills are vital

·Have managed social media accounts, including Facebook Messenger and/or Live Chat, confidently

·Experience in email marketing, including Mailchimp (knowledge in basic html coding is a definite advantage)

·Experience with SEO and web traffic metrics, Google Analytics, Facebook Insights and others

·Executed a wide range of marketing activities both online and offline
  • Lead generation communication skills and be able to help raise the company profile through quality content features and PR materials

·Ability to prioritise workload, project management and multi-task
  • Able to use initiative and work in an organised fashion, often under pressure
  • Good problem-solving skills, 'Can do', 'working together mindset' and positive attitude
  • Team working skills, confident, exceptional attention to detail, discrete, trustworthy and reliable

·Qualification in Digital Marketing and or CIM would be a plus

·Previous experience within a similar role (ideally within FMCG or Pet Industry)
  • Passion for pets.

To apply for this position of Digital Marketing Executive please click on button shown or contact Simon Hogg for further information.

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