Retention Marketing Manager

Digital Recruitment Company
London, UK
27 Aug 2019
09 Sep 2019
Contract Type
Full Time
Retention Marketing Manager

Job Type: Permanent

Salary: £50,000 - £60,000

Location: London

Consultant: Dylan Billings

The Organisation:

Digital Careers, part of the Digital Recruitment Company is currently working with a tech based company who are rapidly growing following a recent $90million investment. They are a sales management business which is designed to help small sales teams manage processes. They work with some of the most well-known brands globally and have over 300 employees in 4 countries. Their customers are drawn in by our product's simple, yet powerful design that makes their life easy and prioritizes usability above all else.

The Role:

We are currently on the lookout for an experienced Marketing Manager in charge of Customer Retention to join our forces and help us manage growing demand for our product and drive stickiness with our customers, so they never think of leaving us.

What you will do:
  • Take ownership of our marketing plans to reduce global customer churn, improving customer retention and driving value growth on renewal whilst boosting satisfaction;
  • Ensure our customer retention strategy and plans are delivered successfully and efficiently; work with dedicated campaign managers to ensure there is a clear digital marketing strategy to deliver strong retention KPIs; constantly improve and optimise relevancy, targeting, promotions and timing;
  • Ensure that we execute on strategy, including quarterly campaigns planning, content, message, segmentation and language to optimize engagement and upgrade cycles for our global customer base.
  • Own the end-to-end customer renewal journey and experience and champion key initiatives that will improve retention and reduce churn
  • Work closely with Product Marketing, Business Operations, Sales, Customer Success and Insight teams to ensure you have in-depth view of all retention and churn drivers; work with the teams to ensure you have the right propositions, products and enablers to drive successful revenue growth;
  • Lead customer segmentation, usage and behavioural analysis as well as campaign analysis to build a comprehensive view of your customer segments, identify customers at risk as well as key growth opportunities; build strong business cases for your tactical and strategic retention activities;

What we're looking for:
  • 5+ years of experience at marketing manager level in customer marketing with specific responsibilities for retention, ideally for B2C brands or subscription-based business models
  • Proven experience in managing and delivering retention strategies, planning, analytical, problem-solving skills
  • Degree-level education (preferably marketing but not limited) or equivalent post graduate qualification
  • An insatiable appetite for data analysis, performance / operation metrics and business processes
  • Ability to transform detailed customer insights into clear business cases for your retention plans
  • Creative flair and a passion for customers
  • Excellent communication and presentation skills
  • Excellent organizational skills
  • Pro-active and able to show initiative whilst working quickly and maintaining an eye for detail

What we offer:
  • Freedom to execute your ideas with a passionate and motivated team supporting you
  • Competitive base pay + benefits package
  • Unique opportunity to be part of a very fast-paced team, driving transformational growth for our brand
  • International travel: the role is based in London but involves a reasonable amount of travel to our other office locations in Tallinn and Lisbon

The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.

To apply for this role please contact us at:

Dylan Billings

0203 640 2133

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