PR and Media Marketing Manager

Recruiter
Inex Associates
Location
London, UK
Salary
Competitive
Posted
30 Aug 2019
Closes
09 Sep 2019
Ref
1239815444
Contract Type
Permanent
Hours
Full Time
Manager, Consumer PR & Media

We are looking for a Manager of Consumer Public Relations and Media to join our team. The Senior Manager of Consumer Public Relations and Media will help to develop strategic, cohesive Media Relations campaigns to drive brand awareness, create demand and communicate company values and core messages across multiple media platforms including, but not limited to, local and national editorial, broadcast and event opportunities. They will also manage the Traditional Marketing aspects of the team including TV and radio advertising.

Responsibilities

Reporting to the Senior Manager, Marketing and in partnership with, develop, create and execute quarterly consumer-focused PR strategies and campaigns with the broader Communications team
Lead daily editorial outreach and explore inbound inquiries
Build, foster, and leverage strong national and local media relationships
Commission and utilise internal data and external studies to create a constant-flow of broadcast, editorial, and other press opportunities
Identify and insert the company into trending stories as appropriate
Develop and execute press strategy surrounding our retail expansion
Manage go-to-market press strategy for product launches
Support our Senior Events Manager to amplify local events & promotions
Coordinate with Creative team to develop press materials for print and the company website
Create editorial and competitive analysis reports to demonstrate SOV, reach, key message resonance, SEO value, and other metrics.
Create press recaps for events and campaigns and ensure coverage is effectively communicated internally
Manage all aspects of TV and radio advertising including but not limited to creative briefing, regulatory approvals, media planning and agency managementQualifications

3 - 5 years of relevant PR experience working with young, disruptive companies
A deep list of media relationships and contacts, and a proven ability to consistently land features in top-tier editorial and broadcast press
Excellent writing, editing, and communications skills
Excellent attention to detail
Ability to think strategically and be a team player, with the flexibility to reprioritise quickly
Knowledge of PR insights and analytics tools (Meltwater, Trendkite, Cision, etc.)
Ability to look at data/numbers to see trends and make recommendations
A sense of humour and passion for making people smile

Benefits of joining the club:

Collaborative work environment and positive culture

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