Head of Brand & Creative

Met Marketing
Leeds, UK
21 Aug 2019
28 Aug 2019
Contract Type
Full Time
We are currently working with an exciting, emerging brand in the consumer lifestyle market. A Pureplay business they are looking to grow their senior team with the appointment of a Head of Brand & Creative. Based central Leeds, this is a new role in the business and the individual will be responsible for the strategic development and execution of the brand and creative strategy. This business is looking at brand evolution as they challenge a number of markets. Key is identifying the customer, developing the proposition, product range and then how to communicate through multiple channels.

The Role

-Brand strategy, evolving and building the brand
-Developing the creative strategy and heading up creative output
-Campaign strategy
-Research and Insight
-Managing all customer touch points and customer journey
-Work with buying on new product development and launches
-Working with the senior team on delivering brand, commercial and wider business objectives
-Developing resource within the team
-Reporting and delivering ROI

The Individual

-Experience of working within a B2C branded environment
-Ideal background in lifestyle, retail, interiors, fashion
-Multi-channel background including digital but has a wider view
-Creative thinker along with excellent analytical and reporting skills
-Great at identifying customer segments and understanding how best to target
-Ability to work in a dynamic, agile, growing business and adding value outside of their day-to-day role
-Excited at driving a new, growing business and can see the huge opportunity available
-Strong personality and great communicator who can influence at a senior level
-Individual keen to shake up the brand and bring innovative ideas that add commercial value
-Whilst can work in an agile environment can also bring effective systems and processes
- Strategic and hands on

This Head of Brand job is commutable from Leeds, Harrogate, Huddersfield, Halifax, York and Wakefield

MET Marketing is acting as an employment agency in relation to this Marketing job.

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