Marketing Manager

London, UK
20 Aug 2019
09 Sep 2019
Contract Type
Full Time
Marketing Manager - £40,000 to £45,000 - London, UK

The Role

We are looking for a talented and skilled Marketing Manager to join our team based in the heart of Westminster. As the Marketing Manager at IPSE, you will be a T-Shaped marketer and essential to making things happen. You will lead on the delivery of all marketing cross-channel plans to drive membership acquisition, engagement and retention, whilst continually exciting and delighting.

As a T-Shaped marketer, you'll be adept at all disciplines of marketing, with an expertise in Paid Media Specialist within the team. You will be providing your expertise, designing and executing the paid channels of campaigns, including paid social media, PPC, display and remarketing. This is an exciting opportunity to take on a fresh challenge in a dynamic and rapidly growing NGO.

The key responsibilities of a Marketing Manager include, but are not limited to:
  • Leading marketing campaigns from start to finish, leveraging internal support and driving collaboration in-line with our strategy for member acquisition, retention and event promotion
  • Inputting into overall marketing strategy: establishing positioning, identifying target audiences, and developing marketing plans with specific objectives across different channels
  • Creating, maintaining, and conducting analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Managing and inspiring a team of marketing experts across specialisms such as content, social media campaigns and events
  • Being responsible for account management with marketing teams of our strategic partners
  • Driving digital channel growth and innovation, with a focus on paid social, paid search, programmatic display/video, remarketing
  • Prioritising initiatives which lead to the greatest returns for the company

The Company

IPSE, the Association of Independent Professionals and the Self-Employed, is the voice of UK's self- employed population. As a non-profit organisation, we have our members best interest at heart as we provide clarity and reassurance. Having a strong presence at Downing Street and Parliament allows us to speak on behalf of our members to make a difference and push for a greater change.

We ensure that freelancers have access to the benefits that they need the most to run their business! Catering to all, with bespoke packages for independent workers including insurance, reward schemes, legal and tax advice and so much more.

The Person

The key skills and qualities of a Marketing Manager:
  • Bachelor's degree essential, ideally along with a professional marketing qualification
  • At least 4-6 years' experience in the B2C industry, developing integrated marketing campaigns, building communities and inspiring events, as well as managing and inspiring a team of direct reports; experience in the subscription/membership industry preferred
  • Tech savvy and up to date on all marketing tools, platforms and resources
  • Excellent relationship building skills with the ability to prioritise, negotiate and work with a variety of external and internal stakeholders; and passionate about driving them to success
  • Truly original and curious about writing, creativity, marketing and the world
  • Self-motivated with a strong work ethic, looking for the right company to support personal growth, seeing every task as an opportunity to test and learn

If you are keen on joining this exciting, forward thinking company and taking the next step in your career, then please click the apply now button to find out more.

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