Digital Marketing Consultant

Recruiter
The Business Connection
Location
Birkenhead, UK
Salary
Competitive
Posted
20 Aug 2019
Closes
27 Aug 2019
Ref
1240057334
Contract Type
Permanent
Hours
Full Time
Working for this established and growing organisation, the Digital Marketing Consultant will be supporting the Sales and Marketing teams to achieve business targets by providing comprehensive marketing support, developing marketing initiatives and through customer relationship management for their dedicated business areas, whilst operating strictly within FCA Regulations. The Digital Marketing Consultant will be rewarded with a competitive salary, 25 days' holidays plus Bank Holidays and an exceptional working environment. The company is based close to Hamilton Square train station, so easily commutable from Liverpool and the Wirral.

To apply for the Digital Marketing Consultant, you should have 'all round' proven marketing experience gained in a similar environment. The Digital Marketing Consultant will also possess strong experience in project management, data management and CRM knowledge. You will possess a strong working knowledge of MS Word, Excel and Outlook and have the capacity to learn new systems quickly. Due to being an FCA regulated business, the Digital Marketing Consultant will need to pass a satisfactory credit check.

DUTIES AND RESPONSIBILITIES:
  • Develop and support the planning and implementation of sales and marketing initiatives for the dedicated business areas. Co-ordinating with the Marketing, Sales and Business Partners teams. Task ownership from start to finish.
  • Liaising with Marketing Manager and team members to ensure day to day team marketing tasks and deadlines are met.
  • Copy writing for website, email campaigns, brochures etc. and managing the approval process for new documents via the in-house system.
  • Provide information, resolve problems and liaise with customers on products and services, ultimately ensuring customer satisfaction.
  • Planning and event management e.g. annual awards programme, seminars and corporate hospitality as appropriate.
  • Undertake customer research to ensure high service standards are being maintained and ensure customer expectations are met.
  • Conduct market and competitor research on our existing business and market segments, to determine new business opportunities and new routes to market.
  • Logging all marketing activity and analysing for reporting purposes. Providing area management information to marketing manager on a weekly/monthly basis as required.
  • To liaise with all departments and support the implementation of Direct Mail and email campaigns in line with company objectives.
  • Keep abreast of legislation changes that affect all products and services, updating documents accordingly.
  • To attend and manage trade exhibitions and industry events as required.
  • To adhere to the FCA regulations governing the conduct of insurance business.

Experience / Skills:
  • Comprehensive 'all round' proven marketing experience gained in a similar environment.
  • Strong project management skills and experience.
  • Experience in data management, CRM and Marketing Automation systems.
  • Working knowledge of HTML and CSS
  • Good knowledge of web analytics tools like Google Analytics
  • Good knowledge of SEO practices and ways of implementing
  • Experience in event planning and management
  • Good knowledge of FCA Regulations and how they apply to marketing literature and initiatives
  • Excellent customer relationship management skills with ability to identify and match our products with new and existing customers
  • Excellent time management and organisational skills
  • The ability to identify market opportunities
  • Ability to persuade and influence
  • Excellent communication skills, written and oral. Copy writing and proof reading skills necessary
  • Ability to motivate self and influence others
  • Strong commercial and market awareness

Keywords: marketing, marketing executive, marketing consultant, marketing manager, content, social media, copywriting, blog writing, content writing, CIM, design, media, building, construction, insurance, FCA

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Unfortunately due to time restrictions we cannot respond to every applicant, in the event that we haven't contacted you within 48 hours please take it you have not been successful for this particular role, but your details will be kept on file and considered for all future vacancies

We are acting on behalf of the client as an Employment Agency in relation to this vacancy

We are an equal opportunities agency and welcome applicants from all backgrounds

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