PR Manager

Portsmouth, UK
19 Aug 2019
31 Aug 2019
Contract Type
Full Time
PR Manager
Job purpose:

The key focus for the PR Manager will be a responsibility for developing, delivering and implementing Checkatrade's Public Relations and Media strategy for both trade and consumer audiences

Key responsibilities and main duties


  • Build and enhance Checkatrade's reputation through proactive and reactive public relations activities, ensuring effective media coverage
  • Be the first point of contact for all media enquiries at Checkatrade
  • Discover PR opportunities and contribute ideas for creative campaigns
  • Develop 'lines to take' and 'company position' on key projects and business updates
  • Manage a PR Agency to help deliver PR activity and campaigns
  • Draft and deliver media releases and other content, including working closely with internal comms
  • Write or approve digital content for digital PR and social media channels
  • Forge relationships with key journalists and key influencers in print, digital and broadcast media in the trade and consumer sectors
  • Manage the response to 'crisis' situations and 'press threats' and contribute to the company business continuity and crisis communications plans
  • Brief senior spokespeople on communicating with the media and organise media training for senior leaders as needed
  • Produce weekly and monthly PR Reports outlining coverage and campaign progress
  • Organise promotional events such as press conferences or open days and supervise film or multi-media productions for multiple channels

  • A minimum of three years PR experience either in-house - with experience of managing PR agencies - or within an agency
  • Track record of developing and delivering communication strategies is desirable, as is experience of working closely with journalists and responding to media requests
  • Strong understanding of the significance of PR and the role it plays as a Marcomms channel (specifically supporting social media and influencers) and ability to present a compelling case for PR investment
  • Ability to organise and plan PR strategies together with the tactics needed to achieve business ambitions and demonstrate success
  • Excellent inter-personal skills for developing relationships with media representatives, handling challenging situations and advising senior leaders
  • Able to work flexibly to support business needs such as: willingness to travel, attending evening events, socialising and networking with journalists, and be on call in the event of any crisis situations

Characteristics to make the role successful:
  • Excellent writing and editing skills and the ability to write compelling and creative copy
  • Excellent speaking and presentation skills and a creative, collaborative, positive and can-do approach
  • Strong IT skills in Word, Excel, Powerpoint and other essential reporting/monitoring systems
  • Strong interpersonal skills and stakeholder management


  • Degree in either English, Communications, Public Relations, Marketing or Journalism
  • Desired: professional accreditation with PR bodies such as CIPR or PRCA
About Us
Checkatrade is the consumer choice for finding a local reputable and reliable tradesperson. For over 20 years, we've been the place where reputation matters most - and if you join us, you'll ensure that our teams continue to uphold these high standards.
With over 34,000 of only the best trades on our books who've passed a robust vetting process, we're staying true to our core business belief which is - 'Checkatrade does the checks so you don't have to.'

We're currently going through a period of significant investment and growth and we're looking for exceptional people to join us on our journey to help us achieve our ambitious goals. This is a really exciting time to join our team.

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