Marketing Executive

Richmond, UK
20 Aug 2019
09 Sep 2019
Contract Type
Full Time
Job Description

Company: Appssential Limited

Job Title: Digital Marketing Manager

Job Type: Permanent, full-time

Reports to: CEO

Location: Richmond, London

Package: Up to 28k (depending on skills and experience)

Start Date: ASAP


Appssential is a successful, leading independent technology solution provider on Salesforce platform. We passionately believe that our product Sugati CRM is the best customer relationship management software for the travel sector. We are an innovative framework solution designed exclusively for travel agents and tour operators. Our customers are based in the UK, Europe, Asia and Africa and America

Role Description

The role of Digital Marketing Manager is to develop, implement, track and optimise our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The role will suit someone who is ambitious, with a view to driving their career further within a small but fast growing company. We are looking for someone who can already prove themselves a specialist and can take ownership of the digital marketing function.This role is ideal for an ambitious results oriented person with a passion for digital marketing, who relishes making a difference and translating skills into measurable business outcomes.
Key Responsibilities

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising for awareness promotion and lead generation
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns and assess against goals (ROI & KPIs)
Outbound email marketing creation, targeting, distribution and analysis
B2B social media management
Plan, execute, and measure experiments and conversion tests
Identify trends and insights, and optimise spend and performance based on the insights
Aim to penetrate the French, Singapore and North America markets
Producing Heatmap and understanding dropout pages
Tender projects to suppliers
Keep up to date with ISV trailheads
Researching Potential Partners (Payment / CNet Provider/ AI and Data Provider etc)
Establishing a range of digital marketing campaigns delivering campaign forecasts across metrics such as impressions, CTR, clicks and conversions.
Advertising and advise on best strategies to achieve target ROI
Reviewing existing marketing campaigns across the business
Delivering a steady stream of qualified leads for the organisation
Carrying out competitor research to ensure we stay ahead of the competition
Supporting the SEO through keyword usage and analysing results to create ongoing content strategies
Reporting on all campaigns
Working collaboratively with other departments to ensure campaigns achieve company goals
Designing material to brand guidelines, including leaflets, banners, Sugati imagery, booklets and adverts
Helping to deliver marketing campaigns across email and social media
Communicating with suppliers and project stakeholders
Building and maintaining long term relationship with different stakeholders
Event planning and with the event management in the UK, Europe, Asia and the US
Supporting with brand awareness
Working closely with colleagues involved in cross-departmental projects
Working closely with the content writing team to insure we deliver the best content strategy
Working closely with the Sales team to manage client relationships and to ensure their needs are prioritised
Assisting with proposals and pitches when required.
Data management, updates and analysis on Salesforce

Ensure that the budget is well spent and quality leads are being produced from these campaigns.constantly refine our ads strategy for (Google and LK)

Promote our attendance at Travel Technology Europe and other events around the world
Create event material and promotion materials

Training / Webinars
Record webinars to present Sugati deck, Sugati overview solution
Host breakfast seminars

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