Digital Optimisation Executive

The Co operative Bank
Manchester, UK
17 Aug 2019
22 Aug 2019
Contract Type
Full Time
We are the bank for people with purpose. The only bank born from the co-operative movement 145 years ago. We believe in the power of 'we' and putting values and ethics first. We are looking for talented individuals who want to make their next career move in a bank that celebrates co-operative spirit. And did we mention we are award winning? Year on year award winners for our products, our customer service and our commitment to communities. What's not to love!

As a Digital Optimisation Executive at the Co-operative Bank you'll be a core part of the Digital Optimisation Team. Responsible for MVT/ A/B testing and creating targeted cross sell campaigns across the public website, secure online banking and the mobile app. You'll help us make the site easier to use, encourage more people to apply for our products and sign post relevant content.

Key Accountabilities:
  • With support create test campaigns from concept creation, test build and post live analysis.
  • Manage day-to-day creation of content which is relevant and engaging.
  • Monitor performance of campaigns through our Analytics tool and make changes when campaigns are not performing as expected.
  • Adhere to departmental processes. You must be able to follow a brief, commit to deadlines and working intelligently, prioritising workload effectively
  • Support SEO initiatives

Knowledge, Skills and Experience Required:

  • Experience working in a digital team
  • A keenness to learn, develop and be self-motivated
  • A can do attitude and willingness to go above and beyond to deliver
  • Quick to pick up new technologies and processes
  • Excellent written and verbal communication skills and attention to detail
  • Able to work with stakeholders and building strong professional relationships
  • An interest in MVT & A/B Testing
  • An interest and understanding of why it's important to be an Ethical business
  • Understanding and experience within SEO

  • Experience using an analytics tool to create meaningful reports (Adobe analytics/ GA)
  • Experience using photo editing tools such as Photoshop or Sketch
  • Knowledge of Adobe Target or other testing tools
  • An understanding of HTML, CSS & JavaScript
  • Experience working in a regulated environment

What You Can Expect From Us
  • 27 days holiday at start, rising to 30 days
  • Agile working including opportunity to work from home
  • Competitive pension / income protection / life assurance
  • 2 paid days for volunteering per year
  • Positive working environment in contemporary offices centrally located in Manchester
  • Strong career path within Financial Services
  • Family friendly policies and supportive working environment
  • Recognition scheme and a culture in which we celebrate success
  • Colleague network groups committed to inclusion and diversity within our Bank
  • Our Bank is committed to continuing to create a diverse workforce and an inclusive environment where all colleagues can fulfil their potential.

We welcome applications from talented individuals from all backgrounds and lifestyles who can work with us in maintaining a culture of belonging, where people are valued and respected.

If you require more information or this document in a different format, please contact

As a reputable employer regulated by the Financial Conduct Authority, all offers of employment for this role are subject to a series of background checks, including criminal (DBS) and financial checks

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