Impression recruitment
Harrogate, UK
16 Aug 2019
13 Sep 2019
Contract Type
Full Time
Our successful and high profile client is seeking a Digital Marketing Manager to join their busy team. Working closely with the web development company to redesign the company website and be heavily involved in the development, testing, launch and continued success of the site.

You will ideally be a Digital Marketing Graduate having worked in a similar role for at least two years and be comfortable and aware of timeframes, deadlines and prioritising.

1. React promptly and professionally to website marketing requests working closely with key stakeholders.
2. Daily web site management including copy content and design.
3. Daily uploading of "good news stories" to the website working closely with homes to maximise home exposure in a positive manner.
4. Create and write website articles to raise company and home specific profiles and the profile of specific activities, events and initiatives.
5. Create and deliver a proactive and effective digital marketing plan. This includes tactical and local campaigns and capitalising on topical and relevant opportunities nationwide.
6. To identify website opportunities both externally and internally.
7. To act as the point of contact for film crews in relation to the creation of new videos for the site.
8. Raise the profile of the company through the website ensuring brand identity.
9. Evaluate the benefits of PPC and SEO campaigns.
10. Understand and adhere to branding guidelines.
11. To be aware and adhere to all company policies and procedures outlined in the employee handbook.
12. To undertake other duties as may reasonably be required or as necessitated by changes in role and the overall business objectives of the company.

Key Competencies
• Experience using social media for campaigns.
• Excellent level of English.
• Familiarity and confidence using CMS and other online platforms.
• A key eye for design and attention to detail.
• Good interpersonal skills.
• Ability to work well under own initiative and also as part of a team.
• Leadership qualities, IT and organisational skills and professional competence.
• Excellent communication and strong interpersonal skills.
• Good organisational and diary management skills.
• Strong copy writing and web publishing skills.
• Project management skills.

Key Measures
• Monthly meeting with key stakeholders.
• Evidence of improved service delivery.
• Accurate record keeping.
• Raise profile across the sector.

Person Specification
• Preferred background of key positions within digital marketing.
• Self-motivator with a can do attitude.
• Reliable and punctual.
• Experienced portfolio of copy writing.
• Proven experience of relationship management.
• Understanding and experience of corporate and career websites.

Excellent opportunity!! Email your CV today!

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