Head of Marketing

Recruiter
DR Newitt Associates
Location
Preston, UK
Salary
Competitive
Posted
16 Aug 2019
Closes
09 Sep 2019
Ref
1236904954
Contract Type
Permanent
Hours
Full Time
Are you a creative and dynamic Head of Marketing or Marketing Director who is looking to transform one of the top 5 businesses within the most lucrative and fast growing sector of FMCG? We are looking to appoint a Head of Marketing to our dynamic and ambitious team in Preston. The objective of the role is to drive commercial performance by increasing focus in the business on digital marketing and eCommerce and by implementing a clear brand identity. In the role you will act as a member of the senior management team and will be the business's figurehead to lead the 5 year growth plan to be number one Health and Wellness brand in the UK.

You will benefit from a competitive basic salary with a 15% bonus, as well as complete creative freedom on the direction of the brand. Because of the company's core values and the products that they sell, employee satisfaction is at the heart of everything they do so you will also benefit from a warm working environment and work life balance.

Your responsibilities will be as follows:
  • Brand - Implement a 12 month brand plan
  • Digital Marketing - develop and maintain a strong eCommerce strategy by implementing influencer outreach, PPC, email, content, SEO, display and CRM strategies
  • Social Media - plan & monitor the ongoing presence on Social Media websites (Facebook, Twitter, Instagram, Pinterest, Youtube) , and manage the external agency
  • Marketing and communications - managing production of marketing POS and communication of company values through all marketing communications
  • PR - responsible for managing a PR agency to ensure KPIs are being met
  • Budget - Manage the external agencies to ensure all projects are within budget and yield a high ROI
  • Research - keep up to date with trends in the market by reading industry specific magazines, attending conferences, carrying out customer surveys etc
  • Team & People - hold weekly team meetings, coach and train direct line reports and attend senior management meetings


We're looking for:
  • 3+ years' experience in a Senior Management role within Marketing, Digital or eCommerce or (must be client side)
  • Proven track record implementing a brand transformation (ideally B2C) to distinguish a clear brand identity and to increase overall sales
  • People management experience with the skills to lead, influence and engage various members
  • Ideally experience setting up an eCommerce function with an understanding of how to increase traffic to the platform my digital marketing means, ie. SEO, PPC, Social Media etc.


Roles at this level of seniority in the North West are hard to come by, particularly for such an exciting and innovative brand with bags of potential. If you want to be a part of a business's transformation to being the biggest Health and Nutrition Company in the UK, then please don't hesitate in applying.

Keywords: Head of digital / digital manager / digital marketing / social media / director / food / foods / drinks / beverages / nutrition / vitamins / drink / minerals / supplements / fmcg / fashion / consumer goods / vms

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