Digital Marketing Executive

DR Newitt Associates
Glasgow, UK
16 Aug 2019
09 Sep 2019
Contract Type
Full Time
Are you obsessed with all things health and beauty industry? We are looking to appoint a passionate Digital Marketing Executive to our dynamic and friendly Marketing team based in Glasgow. The objective of the role is to increase online and offline brand awareness and to support the growth our key brands. You will be joining business that has a number of well, known successful brands and has ambitious plans to increase their product range.

This is a fantastic and rare role because it's so comprehensive, and you will gain experience not just on the digital side but also on the branding and marketing side. You will be a key player in helping develop a brand plan and your responsibilities mean you would have a genuine impact on the growth of the business.

Being a medium sized yet stable business, there is a real family atmosphere and employee satisfaction is at the heart of everything they do. Because of this, you will benefit from the opportunity to work within a rapidly growing business where you can naturally grow with the business, the opportunity to attend numerous beauty events, creative freedom, ongoing opportunities for learning and personal development and a competitive package.

As a Digital Marketing Executive, some of your responsibilities will include:
  • Brand management - developing a brand plan, and preparing brief for campaigns and activities
  • Help implement and develop the overall digital marketing strategy
  • Act as the voice of the brand, and monitor and listen to all users, driving online advocacy and cross promotion with other brands
  • Develop and implement a creative content plan - including images, emails, videos and takeovers
  • Manage the emails list and report on campaigns
  • Support the SEO strategy and analyse the results on Google Analytics
  • Compile reports to analyse campaign and ROI data and report this back to the senior management team
  • Attend trade and consumer exhibitions where brands are being showcased

The ideal Digital Marketing Executive has experience/ understanding of the following:
  • Strong analytical skills
  • 1+ years' experience in a Digital Marketing role, ideally in the beauty or fashion industry
  • Experience with Digital Marketing including Web Analytics tools, Google Analytics,
  • Proficient in MailChimp and experience composing marketing emails
  • Creative thinker for a passion for content

If this sounds like you I'd love to hear from you. Beauty roles in Scotland of this nature are few and far between so please apply now to avoid disappointment!

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