Manager, Lead-to-Revenue Marketing
Job Description - Manager, Lead-to-Revenue Marketing (180232)Job Description Manager, Lead-to-Revenue Marketing(Job Number: 180232)Description At Pitney Bowes, we do the right thing, the right way.As a Manager, Lead-to-Revenue Marketing for Pitney Bowes, you can too.We have amazing people who are the driving force, the inspiration and foundation of our company. Our thriving culture can be broken down into four components: Client. Team. Win. Innovate.We actively look for prospects who:Are passionate about client success.Enjoy collaborating with others.Strive to exceed expectations.Move boldly in the quest for superior and best in market solutions.If you would like to be considered for this position, please apply!You are:An influencer, supporting the creation of revenue throughout the customer lifecycle. Forrester has defined Lead-to-Revenue Management as a set of marketing & sales performance measures that help ensure customer engagement and revenue throughout the customer journey. You are an innovator, responsible for developing, implementing and iterating on a program that measures the efficacy of marketing activities in contributing to business unit revenue & EBIT. In this position you will report to the Vice President of Marketing Strategy & Planning and serve as the central point of contact for ROI analysis and budget allocation for Commerce Services marketing activitiesYou will Own performance analysis and reporting across all of Commerce Services marketing, creating a framework that clearly links business KPIs to marketing metricsDetermine allocation of budget to specific marketing programs and activities as deemed appropriate to achieve marketing goals (using the framework described above), and based on historical and comparative ROIConsult and coordinate with all members of the marketing team to ensure adherence to and continuous improvement toward marketing performance measures and decision making rooted in maximizing revenue/EBIT impact and return on investmentOwn annual/monthly budget planning and reporting processesAct as the primary liaison with Sales Operations in the development, management and improvement of market sizing, segment definition, target definition/analysis, coordinated sales/marketing performance reporting, etc.Your background:As a Manager, Lead-to-Revenue Marketing, you have:5+ years of experience in business and/or marketing analytics, measurement and reportingBachelor's degree in Marketing, Business or related experienceExpertise in B2B marketing methodologies, tools and analyticsA demonstrated understanding of 'stream' or service-based revenue/business models and the unique challenges & solutions that differentiate them from more traditional license/maintenance-based revenue modelsAbility to work independently with little or no direction; strong decision-making skills and problem-solving skillsStrategic relationship building and management skillsSuperior verbal and interpersonal abilities-ability to present onstage to large internal and external audiencesWilling to travel occasionally as team is geographically dispersed (remote work arrangements are permitted)We will:Provide the opportunity to grow and develop your careerOffer an inclusive environment that encourages diverse perspectives and ideasDeliver challenging and unique opportunities to contribute to the success of a transforming organizationOffer comprehensive benefits globally (pbprojectliving.com)Our TeamPitney Bowes Commerce Services business is the fastest growing business unit at Pitney Bowes. Our full suite of domestic and cross-border solutions help businesses of all sizes conduct commerce to Sell Farther, Ship Greater, and Completely OverdeliverTM. As the global leader in cross-border ecommerce, we manage the end-to-end international journey for more than 300 retailers, direct merchants and online marketplaces worldwide. Our end-to-end value also includes industry-leading capabilities in fulfillment, shipping, and returns. These solutions are enabled by cloud-based innovation and powerful analytics tools. We've unlocked the secret to shipping that sells - helping our clients fulfill their brand promise with an out of box experience you have to see to believe, returns so smart, they have their own zip code.Pitney Bowes is an Equal Employment Opportunity/Affirmative Action Employer that values diversity and inclusiveness in the workplace.W/M/Veterans/Individuals with Disabilities/LGBT are encouraged to apply. All interested individuals must apply online. Individuals with disabilities who cannot apply via our online application should refer to the alternate application options via our Individuals with Disabilities link.