CRM Executive

Nautica Resourcing
Berkshire, UK
09 Sep 2019
14 Sep 2019
Contract Type
Full Time
CRM Executive - 12 month contract (with a view to permanent) - Bracknell - £32 - £35K + Excellent Benefits

CRM Executive - 12 month contract (with a view to permanent) - Bracknell - £32 - £35K + Excellent Benefits

You will work across all our products. So, you'll be working on everything from cameras to TVs to microwaves to wireless speakers to beauty care products. If you like variety, you've come to the right place.

CRM is an integral part of all our marketing plans for the future and you will be working in a highly visible role across the business, with stakeholders at all levels - both internally and externally - to initiative, establish and drive our CRM activities.

We want to deliver a delightful customer experience through our owned communications, and you will be at the centre of it.

What will your role look like?

-Managing and growing the customer database across all our categories.

-Owning the customer interactions through CRM and managing the LTV.

-Improving the quality of customer data through various initiatives.

-Conceptualising, managing and executing regular email programs, specialised activations, personalised emails based on purchase or interaction history and one-off emails.

-Managing product registrations and working with internal stakeholders across the business to enhance the opportunities including leaflets in boxes, value add for incentivising registrations and building post registration programs.

-Running surveys as required to collect additional marketing insights.

-Amplifying product launches and other activations through CRM.

-Leading the local initiative working with the local and international teams - as well as customer service - on the single customer view project and on-going improvements.

-Managing the Reviewer program and customer reviews across different vendors (eg: Amazon) working with stakeholders internally and externally.

-Working with internal and external teams to create content to support the CRM activities.

-Setting up an email program for our direct sales platforms.

-Test, analyse and improve activities to constantly push the activities forward and keep updated with industry progress.

-Creating executive summary dashboards and reporting on insights to the business.

-Setting best practice solutions / templates for other countries to follow.

This is where this role starts, and you have the potential to take it further.

So, what are we looking for?

·Previous experience running CRM solutions in an organisation or with an agency

·Preferably: Knowledge of Eloqua or other CRM platforms

·Experience creating content to support CRM activations

·Copywriting experience to manage the content on CRM activations

·Experience in how various marketing channels like social media, PR, websites and events can work in conjunction with CRM

·Knowledge of how CRM works beyond emails for a better customer experience.

·Previous experience working with communities to drive engagement through CRM

·Previous experience running CRM programs for an online sales platform

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