Digital Marketing Executive

Recruiter
Jamie Miller Marketing Recruitment
Location
Leicester, UK
Salary
Competitive
Posted
15 Aug 2019
Closes
22 Aug 2019
Ref
1235897998
Contract Type
Permanent
Hours
Full Time
We are working with a growing & established technology company who are looking for a Digital Marketing Executive.
THE ROLE OF DIGITAL MARKETING EXECUTIVE:
Responsibility for all websites - usability, information architecture, content and design
Drive performance of the company's web assets, with a focus on optimising search engine rankings, increasing traffic and improving conversion rates;
Use tools to proactively track and optimise user journeys;
Conduct and develop comprehensive keyword research on an on-going basis;
Ensure the on-going technical health of the company's websites and web assets;
Develop the company's search marketing, both paid and organic, and report on performance and return on investment;
- Keep up-to-date with changes and advances in digital marketing and advise on new tools to adopt;
- Report monthly on KPIs for all online marketing and apps, using statistics to influence future digital activity.
THE IDEAL CANDIDATE FOR THE DIGITAL MARKETING EXECUTIVE ROLE:
- Knowledge of Hubspot, Pardot and Salesforce as well as other key marketing tools such as Google Search Console, Google Ads, SEMRush, Hotjar etc.;
- Good time management and project management expertise;
- Strong copywriting, proof-reading and attention to detail;
- Tenacious and proactive, articulate and numerate - able to work as part of a team and under own initiative;
- Highly motivated, results-oriented and have a clear focus on business growth;
- Positive in outlook with a willingness to support and aid colleagues and customers;
- Good working knowledge of core applications within the Adobe Creative Suite.

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