Digital Marketing Manager

Recruiter
La Fosse Associates Ltd
Location
London, UK
Salary
Competitive
Posted
15 Aug 2019
Closes
22 Aug 2019
Ref
1235896828
Contract Type
Permanent
Hours
Full Time
Are you a talented Digital Marketing Manager looking for an international focused role within a fintech business based in Central London? La Fosse Associates are currently partnering with this business to recruit for a forward thinking and progressive individual to join their international digital team.

The Role

You will develop and deploy the digital strategy for the business to ensure maximum customer attraction. The role will involve building high performing digital campaigns to fuel demand generation, acquisition and brand awareness. You will be responsible for reporting, analysing and providing data driven recommendations to improve the performance of the digital strategies by increasing ROI. The prime focus will be B2B however B2C will also form part of the role.

You will gain full responsibility of:
  • Creating and executing new campaign ideas.
  • Tracking all spend and performance.
  • Working closely with the marketing team, the wider business and digital agencies to identify and explore opportunities to support new client acquisition and retention.
  • Developing appropriate metrics and procedures to measure effectiveness of all digital marketing activity and calculating ROI and profitability.
  • Supporting with managing content on the websites including the creation of landing pages and general maintenance and updates.

Your Profile
  • A mixture of both B2B and B2C digital marketing experience.
  • Experience working with website optimisation tools.
  • 4 years+ solid and successful experience in managing, measuring and analysing B2B digital marketing campaigns including: paid search, display, paid social.
  • Strong analysis skills and problem-solving abilities.

The Company

They are a leading international fintech business based in Central London. The business have a high performing digital marketing team who work in a creative and agile environment. They offer incredible training and a clearly defined career path with huge growth opportunities.

Salary and Benefits

The salary on offer for this this Digital Marketing Manager role is £40,000 - £50,000 plus exceptional benefits.

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