Marketing Manager

Recruiter
Purely Recruitment Solutions
Location
Wiltshire, UK
Salary
Competitive
Posted
09 Sep 2019
Closes
13 Sep 2019
Ref
1235711461
Contract Type
Permanent
Hours
Full Time
Marketing Communications Manager
We are excited to be assisting our Client to recruit a Marketing Communications Manager for their Swindon based manufacturing business. You will report to the Managing Director and will have responsibility for Marketing Communications assisting with both the creation of sales opportunities and development of a respected brand. You will be tasked with developing a strong and effective digital presence within target markets via web, twitter, LinkedIn, Facebook making best use of lead forensics.
The Role:
* Manage, develop & populate content on the website, optimising SEO and collating forensics type data to support the brand building and business development cycle.
* Create a social media presence and use this to our commercial advantage developing 'pull' demand for products/ services, brand awareness/ image and building presence within new/ existing markets.
* Develop the company YouTube channel implementing suitable content and communications.
* Develop the companies use of technology to build the brand and promote products/ services such as animations, augmented reality etc.
* Develop a regular e-newsletter communications brand concept for internal/ external circulation. Promoting the business externally and informing the business internally. Report on the success of the communication via tracking of clicks and click journeys.
* Manage and develop the internal branding of the company's premises and develop a suite of suitable branded giveaways for internal staff members and visitors.
* Develop a PR programme for the organisation using outside agency support where appropriate.
* Create and develop company and product literature within an integrated branding strategy.
* Manage all aspects of the company's presence at identified trade exhibitions.
* Manage, maintain and develop the company's customer database enhancing the technology that supports the database. Manage the company's customer satisfaction surveys.
* Develop a method for monitoring and reporting on competitor activity.
* Build a database of product, company and supporting photography.
* Support any identified market research activities, develop the image and messaging for the brand.
* Work with and manage relationships with support agencies where their services are required.
* Work with and evolve processes that govern the procedures to be adopted in support of all marketing activity, particularly spend justifications/ approval, raising of PO's, material approval/ sign off and budget control.
The Person:
* At least three years' experience in a Marketing Communications role.
* Strong digital marketing experience with hands on experience of web content management tools and social media platforms with knowledge of SEO and web analytics and their use in developing marketing campaigns. Has a good eye on the technical developments within Marketing Communications.
* Experience of working with/ managing relationships with external support agencies.
* Confident, creative, self-motivated and outgoing, capable of working well on your own initiative and being self-sufficient in your approach.
* Excellent organisational and planning skills with strong attention to detail and accuracy.
* Work well under pressure to meet deadlines and when managing multiple projects at one time.
* Strong communicational skills, verbal and written and very analytical in your approach.
* Able to identify cost effective solutions for a given task.
* Excellent IT Skills.
* A good team player who works well and can get the support of other colleagues.
* A marketing and/ or Engineering qualification (CIM, Degree, HNC etc) would be desirable
The Benefits:
* This is a permanent position based in Swindon
* Competitive salary

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