Digital Marketing Executive

Recruiter
Mark James Search
Location
High Wycombe, UK
Salary
Competitive
Posted
14 Aug 2019
Closes
22 Aug 2019
Ref
1235099464
Contract Type
Permanent
Hours
Full Time
Our client, a leading sport and leisure organisation, based in High Wycombe are looking for a Digital Marketing Analyst to join their growing team. The main focus of the role will be to develop and manage the PPC, AdWords and SEO campaigns.

Key Responsibilities
  • CMS management and development of microsites
  • Content management, ensuring a consistent tone of voice that follows house style guidelines; and adheres to corporate identity and branding
  • Testing and ongoing maintenance of the website
  • Audit and implement an SEO strategy in line with best practice which includes focus keywords resulting in an increased ranking in searches
  • Developing and managing PPC and AdWords campaigns, landing pages and capture forms to stimulate lead generation
  • Advanced use of google analytics to monitor, analyse, report on and suggest any improvements
  • Ensure evaluation and tracking is in place to monitor campaigns
  • Knowledge of CRM systems with web search integration
  • Maintain a high level of product knowledge to ensure that the organisation remains well positioned amongst competitors and monitor web analytics in accordance with internal goals

Requirements
  • At least 1 year experience as Digital Marketing Assistant
  • Knowledge of PPC, AdWords and SEO
  • Advanced knowledge of Google Analytics
  • Advanced Excel skills
  • Experience of natural search planning and implementation
  • Basic knowledge of HTML

This is a full time, permanent position. The working hours are Monday-Friday 9am-5pm and there is free parking available on site.

Please apply online to be considered.

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